StudentShare solutions
Triangle menu

Pasific Blue and House of Fraser - Essay Example

Nobody downloaded yet

Extract of sample
Pasific Blue and House of Fraser

Internal forces are called Strengths if they add to the prowess and ability of a firm, and Weaknesses if they dilute its power and capacity. In this paper, we will be analyzing the cases of Pacific Blue in New Zealand’s airline industry and the House of Fraser in the context of the UK’s department store industry, looking at their problems and recommending solutions. Porter’s Five Forces Model Michael Porter in his book ‘Competitive Strategy: Techniques for Analyzing Competitors (1980) points out that there are five forces acting upon all firms in an industry that determine its chances of entry, exit and survival. Industrialists and producers set up barriers to entry or exit that can prevent or delay the entry of competition- so that they in the meantime reap the profits and revenues available from the interested consumers. These forces are the (1) likelihood of new entrants; (2) power of buyers; (3) power of suppliers; (4) degree of rivalry and (5) threat of substitutes. Thus any one and all of these forces can impact a firm’s chances of success or failure in a particular industry at any given time. Porter maintains that an industry is a group of firms that market products which are close substitutes for each other. Thus we have the airline industry, the retail industry, the automobile industry etc. which deal in products and services that are close substitutes for each other. Porter also uses the concept of industrial groups according to whether the degree of segmentation of products or services is wide or narrow i.e. they are loosely or tightly segmented (Porter, 1980). The Pacific Blue Case Study Coming to the case of Pacific Blue, it seems that it is stuck between a rock and a hard place. At the one end it has Air New Zealand, the dominant competitor and national airline of New Zealand, for which locals have affinities mainly due to the reason that most industries are foreign operated and dominated. However since the entry of Qantas and Pacific Blue, the degree of competition has intensified. Both Qantas and Pacific Blue are foreign owned, one being Australia’s national carrier and the other a joint ownership between UK’s Virgin Group and Toll Holdings of Australia. With Air New Zealand having the major market share and most of the routes, the newer entrants are struggling to compete. Air New Zealand’s response to Qantas’s entry was to cut down on its costs and offer no frills basic flights that enabled passengers to travel very easily and inexpensively. Qantas has been constrained to operate with just four airplanes on New Zealand routes. It had also to build its own terminals since Air New Zealand got the best preferences here as well. Pacific Blue entered the arena in 2007 and chose to operate on a small scale only, choosing two or three main routes on which it can serve the most passengers i.e. Wellington, Christchurch and Auckland. It focuses on low cost but high service. Meanwhile the entry of Pacific Blue has also forced Air New Zealand and Qantas to reconsider their strategies. While there has been an increase in the number of flights on the most travelled routes- a price war has also been triggered, with seats priced as low as $1 and $9 if booked well in advance. Air New Zealand has planned to attack at both ends, looking at the low price segment on no frills flights ...Show more


Answers to Case Studies: Pacific Blue and House of Fraser Name of the Writer Name of the Institution Answers to Case Studies: Pacific Blue and House of Fraser Introduction A business cannot exist in a vacuum. Right from the time it is formed, there are forces in both the external and the internal environment that are acting upon it and which can boost or deter its chances of success and survival…
Author : bartelllyda
Pasific Blue and House of Fraser essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Pasific Blue and House of Fraser"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Blue holds a strong position in the lives of people as their roof is blue sky and life is blue water .In a way we are all existing on a blue planet. Blue has the property of coolness and calmness to it and promote peace and happiness. The blue sky above us and the blue water rising as waves in the ocean all has great meaning to our lives and this could be the reason which made blue a universal theme Blue is regarded as the symbol of strength, happiness and freedom and hence it is used mostly in political and defense arena.
5 pages (1250 words) Essay
Rhetorical Analysis of House of Blue Leaves
A black comedy play equally features zookeeper’s wife, Bananas who was schizophrenic, nuns, a GI going to Vietnam, and a political bombing. The cast took place in the Queens apartment in October 4, 1965 when the pope visited New York City. Indeed, there was much anxiety and eagerness as the pope came to the city giving Mr.
5 pages (1250 words) Essay
She is smart and proud of her look that contributed to her being a police although shy. In like the whole movie, Megan and Eugene keep on stalking each other with an envy of guns, which is the crucial element in their collaboration. Some performances are supportive as Philip Bosco’s, weary of Megan and hostility of Clancy Brown’s fellow officer help in making the film human.
4 pages (1000 words) Essay
Blue Velvet
David Lynch mixed film noir with horror film in Blue Velvet (1986) because of this to the novice, identifying the film's theme may prove difficult. However, the theme of Blue Velvet, no matter how difficult to identify at first, after perusal of the film and further consideration I have determined that the theme of Blue Velvet is an intellectual horror film.
2 pages (500 words) Essay
Marc Chagalls Blue House
The focus of this paper is on Marc Chagall’s "Blue House". Modernists felt that the only way to portray the realism of the subject was to break the rules of art in order to explore images of pure emotion. Lyotard describes this process as an attempt “to make visible that there is something which can be conceived and which can neither be seen.
12 pages (3000 words) Essay
Blue Horizon
But really, how well do the communities of the United States stack up to each-other and the rest of the world? Here we will take an in-depth look at a particular metropolitan area, the Twin Cities, to browse through and compare the various health indicators and how we can improve them, as well as comparisons to other cities and countries around the world.
10 pages (2500 words) Essay
Philosophy: Redistribution or Recognition (Fraser)'s paper
Also, recognition not only questions injustices based on the matter of unequal distribution of wealth, economic class, and labor, but rather, goes further as to probe into questions that concern social status and the cultural values that have been determined by
4 pages (1000 words) Essay
Jet Blue
JetBlue, in the short years of its existence, seems to have accomplished many of these things and has become a leading airline in the commercial aviation sector. The internal environment of JetBlue is
5 pages (1250 words) Essay
Blue has the property of coolness and calmness to it and promote peace and happiness. The blue sky above us and the blue water rising as waves in the
5 pages (1250 words) Essay
In Black Culture and Black Consciousness, Lawrence Levine illustrates the blues as “an epic of movement as well as mobility.” Having stayed in the land for many years, African
3 pages (750 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment