Business Research Methods - Essay Example

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Business Research Methods

The research will have an interpretivist approach as the data collected do not address the subject fully and lack some information regarding luxury sells in emerging markets. The aim of the research will be to recognise these and investigate how the brands conduct their business to attract the target market to be brand loyal. Furthermore, this investigation will have an academic value adding to the limitation in material that is currently available around the subject. Key words Luxury Brands Internet E-commerce Emerging Market China Online Selling The Objective and Purpose of the Project The research will be created around the topic of fashion luxury brands and sale of products online. Currently the literature does not sufficiently address the strategy problem, brands deals with when expanding into other regions (such as emerging markets) online. The objective is therefore to gain an understanding of adaptations that the luxury fashion segment does online when enlarging to these countries. Therefore, there is a need to obtain first hand information in the form of interviews from luxury brands that are expanding towards emerging markets. That will be the feasibility in the dissertation. ...Show more

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Business Research Methods Abstract Luxury sells online have increasingly become a more important selling point for high-end fashion brands. Brands have to balance their sells and how to maintain their brand identity of exclusivity. Many luxury brands have recently begun selling online towards the emerging markets, as the brand has identified an opportunity…
Author : gcormier
Business Research Methods essay example
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