StudentShare solutions
Triangle menu

Business Research Methods - Essay Example

Nobody downloaded yet
The research will have an interpretivist approach as the data collected do not address the subject fully and lack some information regarding luxury sells in emerging markets. The aim of the research will be to recognise these and investigate how the brands conduct their business to attract the target market to be brand loyal. Furthermore, this investigation will have an academic value adding to the limitation in material that is currently available around the subject. Key words Luxury Brands Internet E-commerce Emerging Market China Online Selling The Objective and Purpose of the Project The research will be created around the topic of fashion luxury brands and sale of products online. Currently the literature does not sufficiently address the strategy problem, brands deals with when expanding into other regions (such as emerging markets) online. The objective is therefore to gain an understanding of adaptations that the luxury fashion segment does online when enlarging to these countries. Therefore, there is a need to obtain first hand information in the form of interviews from luxury brands that are expanding towards emerging markets. That will be the feasibility in the dissertation. ...
At first, luxury brands and the Internet do not seem to be a perfect match due to the fact that the internet is a mass communication medium whereas luxury tries to stay within a niche market and does not want to lose its appeal of exclusivity. Recently the internet has deeply changed the anatomy of branding and the overall marketing communications strategy of the fashion industry, from fast moving ones such as M&S and Zara to luxury brands such as Burberry and Hermes (Riley and Lacroix, 2003). Perterson et al argue that the internet is extremely efficient at building a sustainable brand identity and providing a forum giving consumers knowledge about the brand and its products. Additionally it is also necessary to point out that the internet provides a platform to build long lasting relationships with consumers. Traditionally brand management relied upon several media outlets such as TV advertising, print media and product placement on TV and movies. Marketing strategies focused on market research, segmentation and positioning in order to create the perfect marketing mix. (Chaffey, 2000). Riley and Lacroix (2003) focus on the changes that online marketing brought to the marketing strategies of luxury industry. Access to information has become much quicker and consumers have become extremely demanding over the last 2 decades. Luxury brands used to have very stringent control over their brand, with an allure of exclusivity that would not allow “non-members” to enter. With the advent of internet and consequently, social networks, brand management has essentially changed in order to adapt to the new requirements of online marketing and its operational system. It is essential to any luxury company to ...Show more


Business Research Methods Abstract Luxury sells online have increasingly become a more important selling point for high-end fashion brands. Brands have to balance their sells and how to maintain their brand identity of exclusivity. Many luxury brands have recently begun selling online towards the emerging markets, as the brand has identified an opportunity…
Author : gcormier
Business Research Methods essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Business Research Methods"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Business research methods
Sports events include rugby, cricket, swimming, football, water polo and ice hockey. The Group covers besides UK and Europe other countries such as South Africa, Canada and the Far East. Customer focus has been a trend with Sports & Corporate Group Travel for complete satisfaction of its customers worldwide through the company’s customised offerings through sports tours, camps, tournaments and corporate tours and events.
9 pages (2250 words) Essay
Business Research Methods 2
The travel agency that American Express operates has thousands of locations worldwide, and its Travellers Cheque Group is the largest issuer of traveller’s cheques across the globe. It operates the world’s most wide-spread travel network, serving customers and businesses (Hoover, 2011).
8 pages (2000 words) Essay
Business Research Methods
Searching of useful information is thus critical element to ensuring organizational success. Organizational research is a process of searching information, oriented towards a basic goal of understanding a phenomenon, may be without concern for the relevance or direct usage of the information being gathered.
12 pages (3000 words) Essay
Business research methods
Out of these research process stages, the problem definition stage is perhaps most important one as effectiveness and successful completion of all other stages are largely depending on problem definition stage
9 pages (2250 words) Essay
Business Research Methods (SPSS)
As such, both theories work quite well to explain behavioural intent, as well as to predict both human behaviour and attitude (Ajzen 1980). The general idea behind these theories is that certain actions are viewed in certain ways by certain people, and their perception of that action in concert with existing social norms in turn dictate how likely they are to follow through with it.
14 pages (3500 words) Essay
Business research methods
Innovativeness is considered an important part of every organization and it is the key to organizational success. This paper studies the importance of innovative activities made by business organizations and investigates the nature of relation existing between innovative activities and effectiveness.
6 pages (1500 words) Essay
Business Research Methods
This is often related to poor advice. All stages of the project need to be planned in detail. There is nothing worse than getting halfway through data collection, and then realizing that things should be done slightly differently. Or even worse collecting a whole load of data and then realizing that one do not really know how to analyze it.
8 pages (2000 words) Essay
Business Research Methods Essay
Business Research Methods are those methods and tools that are used by business executives to predict and comprehend the situation and future outcomes related to a certain decision or judgment. These methods are usually accepted throughout the world and help in making reasonable predictions about the future that a certain decision might lead to or the consequences of a definite assessment.
6 pages (1500 words) Essay
Modern Business Research Methods
Today, businesses need information to remain competitive in their markets. Information is required regarding the characteristics of target segments, consumption patterns, economic changes, inflation, to check the viability of potential profitable products etc.
6 pages (1500 words) Essay
Business research methods
Motivation is a complex area. Its different for each person. People are motivated towards something they can relate to and something they
6 pages (1500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic Business Research Methods for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us