Multi Modal Speech Communications - Essay Example

Only on StudentShare

Extract of sample
Multi Modal Speech Communications

This paper will dissect two current commercials to demonstrate how manufacturers and marketing firms suggestively and creatively capitalize on the interconnected processes of language that humans use.
In this particular commercial the advertisers selected a highly acclaimed and celebrated professional athlete to endorse the product. The essence or aesthetic presentation is one of playfulness and light-heartedness using the game of golf as the medium of persuasion. The outdoors environment of the backdrop of the velvety, smooth grassy knolls of the golf course is suggestive of the smooth, enjoyable gliding ride of traveling and driving a Buick. The technique of using a “trap” is a creative lure of language associated with the sand traps when playing the game of golf and the hidden cameramen, but it is a subtly suggestive ploy of deflecting again to enticing the players into the game of buying a Buick.
The commercial is brilliant in that it playfully uses a game of golf as a means of introducing and displaying the amenities of the automobile’s design and features. Because of Tiger Woods’ boyish and attractive good looks viewers of the commercial make the association that by owning and driving the new Buick they in turn will project a similar image. The language, the backdrop of the golf course(s), lightness of the exchange between the actors in the commercial project and the unsuspecting participants represent a carefree and enjoyable image. The conveyance of a subconscious mental “trap” and the physical unconsciously convey to viewers that similar experiences await them as a result of owning the Buick Reiner SUV. Words that come to mind as a result of watching the commercial are: youthful, lightheartedness, fun, playful, beautiful, peaceful, happiness, refreshing, and attainable.
This commercial reached back into a time when a full length featured cartoon series was a novelty. The marketing firm ...Show more

Summary

More specifically it is the study of how humans communicate and interpret the many nuances of language. How humans exchange and interpret language is more than the…
Author : vandervortcharl
Multi Modal Speech Communications essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Multi Modal Speech Communications"
with a personal 20% discount.
Grab the best paper

Related Essays

Communications
The book’s subtitle gives the readers a more in-depth idea of what the book is about: “How the Way We Talk Can Make or Break Family Relationships throughout Our Lives.” As a conversational analyst, Tannen observes the different ways people communicate in relationships.
7 pages (1750 words) Essay
Communications
Having a virtual team has its own set of advantages and disadvantages. For one, through the employment of a virtual team SWC will be harnessing the power of technology in order to minimize the cost of renting out an office space and will facilitate the use of diverse individuals around the globe.
4 pages (1000 words) Essay
Speech
It is the week before finals and the caf' is crowded; you grab the last empty table. The three of you are meeting to discuss the group project you will be presenting on Wednesday. This is the meeting in which you will take the work you have done individually and put it together to create your presentation.
17 pages (4250 words) Essay
Speech Anxiety Paper (communications)
Does this situation strike a bell? I sure it does. Although it sounds like the sky is going to fall to your head and you will be reduced to mere dust, the problem isn’t so big. You have got a bad case of stage fright,
5 pages (1250 words) Essay
Communications
I also learned that the Native Americans, although they were of different tribes, different languages, traditions, and different
3 pages (750 words) Essay
Speech
Her speech went from relating her personal experience of being indicted after she voted during the Presidential Elections, to challenging the government’s failure to protect her rights as a female citizen of the country. Her main
3 pages (750 words) Essay
Communications
ation system is marketed as an all-in-one solution for correction sites, offering inmate tracking, data collection, schedule access, and communication functions in one device. The Guardian is also promoted as a money-saving tool due to the multi-tasking abilities of the system,
1 pages (250 words) Essay
Speech
As a potential employee, possessing the ability to handle real life situations is critical aspect of productivity against the traditional concentration on theoretical class work. A
1 pages (250 words) Essay
Speech
It is firmly believed that women can take positions of power, and enhance the lives of human beings (Kamas & Preston, 2012). Next, Asian Americans who are multiracialism of India, Alaska and
1 pages (250 words) Essay
Speech
In addition, coherence enables a speaker organize a whole speech into sub-sections. This is because delivering a compacted speech constrains an audience from effectively comprehending a given
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT