The best distribution channel strategy for a new toothpaste brand is a direct channel of producer – agent – customer. For a new product like a toothpaste in this case , all the 4 P’s of marketing, that is product, price, promotion and place have to be considered. A modification of the traditional producer, Producers, Wholesalers, Retailers which most consumer products like tooth pastes use. The producer appoints sales agents who go to the field and sell directly to the customers. As they do so, they are marketing the new product to the people since the product does not have many existing customers. This can also be aided by using internet facilities where the product information is stipulated. It is also important that effective communication in the website be enabled that so that there is constant feedback and response to the customers questions.
Direct selling is important because there is a lot of competition from the existing market leaders e.g. unilever. The customers may also not trust the new product if for example it is just lying in the retailers store. Direct selling enables the agent to explain and convince the customer. This will secure the trust of the customers and cause market penetration of the toothpaste.
In a bid to attract and retain customers to their brands, companies use marketing use all or a fraction of the marketing mix. They include advertising, personal selling, promotional selling, direct marketing and public relations. There a multiplicity of factors to consider before deciding on the strategy. Generally, to decide a communication mix for Barclays Bank and Levis jeans, the following should be considered: ...
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Therefore, there is sufficient variability in the dependent variable. The standard deviation is approximately 13%. The fundamental query at the heart of this exploration is how much of this variation can be attributed to class/lecture attendance. Therefore, the most important variables of interest here are those representing attendance, i.e., attl, attc and attr.
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The paper further present information about the intervention programs from the point of view of the school counselor Sam Hernandez. In Language arts, the school performed well in RFEP in the category of language frequency with scores of 89% in 2011 and 87% in 2012 in the California High School Exit Exam (CAHSEE).
Hence, before you go to the examination, try out some ways which can help you to come over any way. Adding to this, here we will be answering all those problems which we will be facing at the time of examination and also how to be prepared well in advance to tackle the same.
A ratio lower than 1 means that the company relies more on borrowed funds than capital provided by the owners or stockholders.
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the hopes that such a clear discussion will not only help the reader to engage in an understanding of what methodology works best for me, it will also be useful in stipulating the exact process that I should engage as a means of ensuring that I have the very best results from
ming up together and trying to generate ideas through a session of discussion and every individual is free to express their ideas on the topic of discussion without any judgment. This though involves several techniques of brainstorming that makes the process effective in problem
This decision has been arrived at following planned visits by managers from the central office on Monday and Tuesday. The Vice President’s office does not anticipate experiencing any form of embarrassments when managers visit to find things in disorder.
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