Decision - Essay Example

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These places on the web are full of information for students, faculty and potential students. In addition to housing information about current events or application procedures, the university web site attempts to present a certain image about the school. In marketing, this would be called branding. Universities try very hard to convince potential students that they can expect specific opportunities and live a certain lifestyle if they attend this university. In this way, college web sites have become increasingly influential in attracting prospective students to individual schools. A great way to see how this is done and whether it is done well is to compare the web sites of two different universities. In this activity, Penn State University and Stanford University are compared and contrasted. The Penn State University web site is adorned in blue and white, the school colors. The first impression I have when looking at their web site is that it is not very visually appealing. The blue background seems to overpower the rest of the page. The images are poorly done as well. Visually, the photographs used are simply photos of people not doing particularly interesting things. ...Show more


The modern university is much more than just a place of education. Universities strive to differentiate themselves from other universities in a number of creative ways. …
Author : luciennegrimes
Decision essay example
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