The use of texts for creating ideological meanings is explored in this paper. Reference is made, as an example, to two texts that refer to media: the study of Assaad and Gomez and the study of Rashid et al. that explains the role of mobile phones in the development of social networking…
In addition, these studies are related to different media, i.e. social networks and mobile phones. The various aspects of the above media are identified and analyzed especially in regard to their value for creating ideological meanings. It is proved that the existence of an intertextual nexus, as this term is explained below, can increase the potential of texts to create ideological meanings. Still, the level at which each text is offered for the establishment of intertextual links is differentiated according to the text’s structure, the subject to which the text refers but also to the ability of the text’s creator to develop such task, i.e. to establish intertextual links for supporting one or more parts of the text. Different methods are used by experts for promoting intertextuality as part of a text: the ‘construction of intertextual links’ (Hynd 2013, p.222) is the most popular method of such kind. In fact, this method is extensively used every time that meanings need to be added in a specific text. At this point, the following question would appear? How could intertextuality be defined? According to Hynd (2013), intertextuality could be described as ‘the interaction of texts’ (Hynd 2013, p.219). It is further explained that through such interaction ‘meanings are established’ (Hynd 2013, p.219). Moreover, through the effort of experts to interpret these meanings knowledge is exchanged, a fact that significantly promotes the learning process (Hynd 2013). ...
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