Taking into consideration that all organization and institutions depend on the public for profits and returns, an impression to the society is then very important. Major organizations have established public relation department which focuses on how to impress the society. As much as strategies are usually applied to improve the public relation, ethics and company policies are the major influences. For example, if a child loses their life in a school compound, the public reaction towards the school would be very negative. The society will view the institution as an enemy to the community. With years the public relations are becoming difficult to improve. The society’s priorities towards organizations and institutions are increasing. This may be attributed to increased business ventures and the exposure to information. In schools the situation is the same. In the modern century school’s public relations should also be improved (Kowalski, 2010). Assignment 1 1. The implementation of PR is faced by several shortcomings. These shortcomings are based on understanding, accepting and acting. These barriers tend not to help in the influencing of the public’s perception towards the institution. Barriers to accepting are the barriers that prevent the public from accepting the PR implementation policies. According to Kowalski (2010) this barrier may be influenced by both internal and external factors. On internal factors, the institution may by having problems in influencing an ethical environment. The internal causes are mostly influenced by the conduct of the staff and administrators. If the institution has an appropriate PR implementation strategies and the conduct of the administrators is unethical, the public may find it difficult to accept the PR implementation policies. External factors are based on the fact that the public is exposed to many similar competitors. The institutions incentives may be not good enough to fulfill the priorities of the public hence they fail to accept any PR offering. A barrier to acting is the barrier that prevents the public from fulfilling their part as far as public relation is concerned. After accepting the PR recommendation, the pubic need to act according to the PR implementation plan. The acting barrier tends to stop any form of implementation of the PR plan. 2. The school administration has been greatly affected by the emergence of the information based society. With a greatly informed society the PR task becomes even more tiring (Kowalski, 2010). With the society exposed to a lot of information the administration finds it difficult to lure them for support. The exposure to information enables the society to have more permanent perceptions than relying on PR teams to influence their priorities. Apart from the society, the school administrators have to deal with an over informed student population. The influenced student population makes the approach to any PR to be very interactive so as to be appropriate. Exposure to information exposes the students and society to a more independent thinking and approach. With the emerging tends the school administrators should find ways to influence the perception of the society. For instance, the administration may apply the use of social media to interact with the society. 3. Liberty and equality are regarded as competing issue since the freedoms accompanied by the two vices differ. Liberty gives one the opportunity to think and act in their own will. Equality on the
Public relations in education institutions Name Institution affiliation Tutor Date Public relations in education institutions Public relations (PR) is usually directly involves the public. Generally, it refers to the public perception towards an organization or an institution…
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h a strong advertising campaign, through the various media channels available, and encourage the community’s involvement to gain a positive response for Sonic Drive-In and its products.
We have confidence that this campaign will be a success because we will target the key
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