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Public Relations Plan - Essay Example
Author : adelbert04
Pages 3 (753 words)
Public Relations Plan Public Relations, as defined by the Public Relations Society of America in their initiative: ‘Public Relations Defined’ (started last November and culminated late February of this year), “is a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (as cited in Elliot, 2012)…
What the public thinks of one school carries a weight that could make or break it. To cope with the demand for information, public relations has become an indispensible tool for schools and organizations all over. With this, schools can maintain an aura of trust, credibility, and cooperation with the general public as well as the people inside the school. This is important in many ways because who you know and who knows you really count in any business. A single remark from a parent could ruin a school, not enough exposure to the public could limit the number of students coming to the school, and a bad image could discourage potential students from even considering enrolling to that school. It goes on and on. With proper public relations, all those can be avoided. Communicating with the Community It is imperative that the school maintains contact with the people inside and around it. That means talking and listening to everyone from the staff, the faculty, the administration, the students and their families, and the community in general. The school must strive to empower everyone with information about itself, its current status, and the status of its students. ...