Public relations activities on the other hand have very minimal or no public participation, with the citizens receiving information of what has been agreed upon by the institution. Public relation activities serve mostly the wellbeing of the organization and the society is the reason why the activity is undertaken, but the members of the community are not the ones who undertake the task (Kowalski, 2007). 2. How Can Principals Identify and Analyze Relevant Publics? Principals can identify relevant publics in schools by verifying who are the customers, producers, enablers and limiters in the setup. They identify who are the major publics of the institution, who are the major publics concerning the given situation at hand and the key opinion leaders of the community or public. This will identify their customers who in this regard will include students and teachers, producers who could include teaching staff, donors and banks, enablers who could include the media, guidance and career counselors. They will also identify limiters who could include other schools, universities or learning institutions in the area. Analysis of publics is also vital since it enables principals to get vital information concerning relevant publics which is very imperative for the accomplishment of the program in question (Kowalski, 2007). Principals analyze relevant publics informally through research such as interviews or through formal methods such as surveys or focus groups. They analyze the consequences the public has on the institution and vice versa. 3. Discuss Ways Principals Can Influence the Development of Community Relations. Principals can influence the development of community relations by various ways which could include the encouragement of use of school facilities by the community after normal school times which is a good use of resources. They can also introduce a banquet to honor old students where prominent people can be invited as speakers. They can also introduce a senior citizens banquet which can be hosted by a department of the school where the senior citizens can be involved in the preparations, which will create a bond between the community and the school. A career day can be introduced which will allow the students to have educational information about their future careers and also the community to learn about the students and the school, to understand their future employment needs. The principals can also introduce the distribution of periodic newsletters to the families of the students and other members of the community around the school (Kowalski, 2007). The principals can also introduce senior citizens passes which can allow the citizens to attend school functions without being charged. This will make them feel appreciated by the school and part and parcel of its operations. It is also wise for principals to relay news to local media , highlighting ways principals can influence the development of community relations special events and activities so that the community may be kept abreast of what is going on. When honoring students for academic and other achievements, the community could be involved with other students in attendants too. These methods among many others can greatly influence the development of community relations 4. What Information Should Be Contained In A Media Relations Plan? The information that should be contained in a media relations plan include a details including an overview of the organization which will
Community Relations and Media Relationships Name Institution Date 1. Are The Terms Community Relations And Public Relations Synonymous? Why or Why Not? The terms community relations and public relations are not synonymous though it is common to see them being used interchangeably by many people…
In this case, companies and organizations have to take into consideration, the well-being and the interests of the communities they work with. This is the only way the companies could achieve long-term benefits, as the communities benefit from them as well.
The manner in which such information is disseminated should be consistent, credible and positive. In this case, there is need for a proper and direct coordination with the individuals that are responsible for the production of the mass media features. The way media handles issues that deem sensitive matters a great deal.
As a result, other leading companies and organizations followed the enormous success of the political strategy of Obama as it is the work of Public Relations. With the advent of technology comes the rebirth of public relations. When Web 2.0 prompted the introduction of Social Media, so as the evolution and rise of PR 2.0 which allows the use of multimedia to enhance and improve the way public relations is conducted by the practitioners.
There are various sociological perspectives from which the relations between the police and the community can be viewed. The service that the police renders is looked upon as a community service where the activities of the police go beyond the borders of implementing law properly and maintaining order in the society and also includes activities that accentuate the welfare of the community (Palmiotto & Unnithan, 2011).
According to the paper customer Relationship Management is not a new concept. It is major part of the customer centric concept management.The varied CRM techniques will be highlighted and its significance while promoting the products, services through social media marketing will be also analyzed. Finally, the study will deal with the critical analysis, my opinion and the key aspects of the CRM in the usage of social marketing.
Literary bureaus were developed to contrive such items, and by the early 20th century, publicity agents, often former journalists, abounded in New York and in other large cities. This activity was an important element in the evolution of public relations and continues in modern-day press agentry and the promotion of special events.
Development or modernization was defined as " the process of change toward those types of social, economic and political systems that have developed in Western Europe and North America from the seventeenth century to the nineteenth and have thus spread to other European countries and in the nineteenth and twentieth centuries to the South American, Asian and African continents * (Eisenstadt 1).
t abdicate its responsibility to the citizens, the input of the citizens is accommodated in arriving at the decision made concerning the issue at hand. Public relations activities on the other hand have very minimal or no public participation, with the citizens receiving
Kowalski (2010) presents various points that are pivotal in addressing this subject.
Media relations occur when one works with a number of media with intentions of giving out information to the public concerning the policies, mission, and