Community Relations & Media Relationships - Essay Example

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Community Relations & Media Relationships

Public relations activities on the other hand have very minimal or no public participation, with the citizens receiving information of what has been agreed upon by the institution. Public relation activities serve mostly the wellbeing of the organization and the society is the reason why the activity is undertaken, but the members of the community are not the ones who undertake the task (Kowalski, 2007). 2. How Can Principals Identify and Analyze Relevant Publics? Principals can identify relevant publics in schools by verifying who are the customers, producers, enablers and limiters in the setup. They identify who are the major publics of the institution, who are the major publics concerning the given situation at hand and the key opinion leaders of the community or public. This will identify their customers who in this regard will include students and teachers, producers who could include teaching staff, donors and banks, enablers who could include the media, guidance and career counselors. They will also identify limiters who could include other schools, universities or learning institutions in the area. Analysis of publics is also vital since it enables principals to get vital information concerning relevant publics which is very imperative for the accomplishment of the program in question (Kowalski, 2007). ...Show more

Summary

Community Relations and Media Relationships Name Institution Date 1. Are The Terms Community Relations And Public Relations Synonymous? Why or Why Not? The terms community relations and public relations are not synonymous though it is common to see them being used interchangeably by many people…
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