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Article Critique: School Public Relations: Personnel Roles and Responsibilities - Essay Example

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Article Critique: School Public Relations: Personnel Roles and Responsibilities

Every teacher or educator knows that they cannot teach children without parental or external involvement, that learning cannot just be done in the classroom if a child is to succeed, but also at home and everywhere else in life. Public relations thus actually have a discernible impact on the quality of education that pupils receive, and is not only about the school district’s perceptions but also the actual education it is able to provide. In a recent article in the Journal of School Public Relations, MS Norton argues that, while it is the district’s responsibility to set the overall tenor and goals of public relations, and strategies to carry them out, it is the responsibility of every person employed by the district, including academic and support staff, to participate in public relations, and that decisions made by low level staff can sometimes have the greatest impact. The revelations of this article are not exactly world shattering: any educator will know that they play a significant part in how a school is perceived. They have a great deal of contact with parents, and for parents who do not read things like school news letters or web updates, they may be the main public relations face for a school or even a district to some of their constituents. ...Show more

Summary

Your Name Prof’s Name Date Critique # Norton, M. S. (2008). School public relations: Personnel roles and responsibilities. Journal of School Public Relations, 29(3), 345-359. Public relations are obviously a primary concern for any school district for a wide variety of reasons…
Author : reillydeborah
Article Critique: School Public Relations: Personnel Roles and Responsibilities essay example
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