This research is being carried out to evaluate and present qualitative, quantitative and mixed methods as the three common approaches used by scholars. The researcher states that each of these approaches has its advantages that make it suitable for a given study…
The nature of research being done dictates the type and kind of methodology which is to be employed. This is in terms of the data collection and analysis. For example, in collecting qualitative data, the researcher will probably be measuring variables and using them to verify existing theories and question hypotheses. In some instances, data is used in coming up with a new set of hypothesis based on the results of a given study. Since every research may be unique in its own way, it is common to find different methodologies being used. Segon & Booth points out that the collection of data or statistics is not the answer to understanding an underlying meaning in a study. It is the type of data obtained and how it is analyzed that will help in understanding meanings, experiences, theories, and beliefs. Data collection is always done in accordance with specific research vehicles guided by the underlying questions for that given study. This treatise looks into the various research methods which are used in academic journals. This is done by reviewing, evaluating and analyzing the methodological approaches which are used in thirty-five different studies. According to of Benedict & Gupta, different academic scholars use diverse methodological approaches to carrying out their studies. The various methodologies can generally be grouped into three major groups. These are qualitative, quantitative and quantitative research methods. Tsikata defines qualitative research as a method of inquiry which is used in academic studies with the aim of gathering the in-depth understanding of a given behavior. The method is important in helping understand the reasons behind such behavior and trends. The qualitative research investigates not only why and how a given behavior is, but also where and when it takes place. Getnet remarks that, in most instances, focused samples are used. In other studies like Tsikata, a larger sample can also be used depending on the trend being studied, and the research questions being investigated. Significant quantities of literature suggest that qualitative methodologies produce information on specific cases. On the basis of the particular subject being studied, general conclusions can be drawn. Such conclusions are referred to as informed assertions. ...
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