Name: Title: Course: Tutor: Date: Word Count: 2,053 My Creativity Experience on a Newsletter Introduction to the context In September 2010, I got the chance to work as an intern in an insurance firm in London. The policy for internship in the company involves the intern rotating on various job stations without a bias to the area of academic specialisation…
After all, the company has been a favourite choice of many students seeking internships because it absorbs most of its interns looking for employment after the internship period. More so, the company ranks among the best insurance companies in the UK scooping numerous awards in the insurance industry particularly due to its role in training. Other than normal insurance business conducted in the company, employees engage themselves in value adding activities that do not necessarily require insurance skills. Among these include the production of the organisation’s quarterly newsletter. The third edition for 2010 was in pipeline when I joined the company for internship and I even attended the first brainstorming meeting. I happened to be training under the Assistant Manager, Product Development who doubles up as the chairperson of the newsletter committee. Interns are expected to simulate the roles of the trainer as they seek to gain experience, the reason I had to accompany my then trainer to the newsletter meeting. The committee reviewed the previous edition of their newsletter which struck my mind. While I was seeking for the internship at this company, I had gone through some magazines seeking information. This was one of those publications I read though it had not appeared interesting enough for me to read through; I just flipped through some few pages. I did not give this feedback though, but with wit, I hinted to them the lack of interest that the magazine would generate from a person without any interest in the company, bearing in mind that these are the target people when such publications go out. My creativity In the next meeting that was to happen in a week, I was charged to come up with some criticisms of the newsletter from the perspective of a youthful independent reader even if I would have to seek the opinion of my colleagues. Perhaps, this period gave me the chance to go through reflection cycle as suggested documented by Schon (1991) to enable the team learn from such an experience. Indeed, I not only pointed out at the weaknesses but also gave personal recommendations on how to make improvements come the next edition, negating the argument by Runco (2007) that creativity comes with expertise. Environmental factors have been attributed to triggering creativity though Shanteu and Dino (2009) argue that excessive stress could impair thinking ability, the basis for creativity, as maintained by common sense and psychological theory. The workers of the insurance company having to juggle between their duties and newsletter activities could be much stress on them leading to death of creativity and perhaps a fresher mind would trigger creative ideas. Environments that tend to undermine intrinsic motivation through deadlines, expectation of evaluation or surveillance leads to less creative products as opposed to organisations which promote intrinsic motivation. King and Gurland (2007) attribute creativity in practical settings like work and school to extrinsically motivated activities. I had the idea of the company maintaining their logo and corporate look but make if a little more fancy. This involved change in the position of the logo and the design on the front page. Since the organisation could not reach everyone with the hard copies, I proposed the introduction of an online publication of the newsletter where visitors to the company’ ...
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