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Engineering and Construction
Pages 5 (1255 words)
Engineering and Construction Paper Review Name: Institution: What is the topic of the paper? The paper discusses the importance of strategic planning in the field of construction – from the point of view of construction companies. The discussion is set into speed, by the definition of planning, where it is explained as spanning the behavior of the company in the competitive environment and the ways in which the firm aligns its resources, to perform effectively using the relevant market strategy (Warszawski, 1996).
Lastly, the firm will develop a strategy, featuring the activity areas to be covered in the work of the firm. Is the scope of the paper well defined? The scope of the paper is defined clearly. This is evident from the fact that it talks about the topic of the article, in its entirety. The title talks of strategic planning in the field of engineering and construction (Cakmak & Tas, 2012). After going into the paper, the reader is taken through the definition of planning, which gives them the framework for comprehending what the strategies will be used for. After going into the exploration of the article, the paper explores the strategic planning of construction firms in its entirety, starting with the company as an entity, where the focus is on the mission of the firm. Next, the discussion reaches out to the environment, which is outside the company, noting that the mission needs to be aligned to the business environment (Warszawski, 1996). Further, the discussion returns to the company, to check the resources of the company, which will enable it to counter the business environment explored in the strategic planning process. ...
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