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Engineering and Construction
Pages 5 (1255 words)
[Name] [Instructor’s Name] [Subject] [Date] Design Project Ice Creams which are one of the most consumed products, were once suffering through intense crisis. This primarily happened because companies were running short of ice cream dishes or carriers and as a result they could not match the market demand…
However, packaging of ice cream on commercial basis was always a problem for mass producers. Initially they used to supply the product in cups but in the early 1900 manufacturers identified a strong need of introducing ice cream carriers which were less costly and more productive. John was too frustrated those days because of the increasing raw material cost. He has been into the ice cream manufacturing industry since last twenty years but now he was facing immense difficulty in meeting up all the business expenses while maintaining good profit margins. His company used to do business in the late 19th century and the early 20th century. They had paper cups, glass jars or even plastic boxes in order to store, transport and sell the product. However, due to the changing business scenario and the advancing technology the prices of ice cream carriers raised beyond expectations and hence the major ice cream manufacturers including John’s ice cream had to plan again the entire business strategy. Developing a new business idea so as to cater the needs of customers is very difficult and risky. Ideas can be generated through various sources but the most common and widely applicable source is brainstorming (Bragg). Paper and plastic carriers were very costly, they were incurring huge wastage and the natural environment was becoming contaminated. ...
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