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BlackBerry - Research Proposal Example

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The purpose of this report was to make some key recommendations for the company to improve its market position, as well as revenue growth. The report included some major problems the company is facing at present. Decreased market share and decreased customer satisfaction level due to comparatively less impressive touch screen design were found to be the main problems for the company for which some key recommendations were given to the officials. The recommendations included development of Blackberry messenger service, manufacturing of music players and laptops, and sharing of the messenger service with competitors. Introduction - Global Overview of Issue Reaching a higher rank in today’s competitive business world and maintaining it for a long time is one of the biggest goals of almost every company belonging to any particular industry. If we talk about the companies belonging to the telecommunication industry, we can say that there is a strong competition among the companies because of ever increasing trend towards use of smart phones and latest wireless devices. In such a scenario, companies need to deliver attractive and innovative products to the customer not only to achieve competitive advantage but also to increase the customer base. However, doing all this is not an easy job and requires extensive thinking. is one of such companies which are currently facing huge financial crisis because of decreased customer satisfaction with their current product range. The company was considered one of the top smart phone brands of the world in the recent past because of its innovative products and high quality. ...
osition in the world of wireless technologies because it is not coming up with the designs and features for its new products that customer usually look for. It is due to this reason that the company has not only lost a significant percentage of its market share recently but also lost many of its customers. The company will also lay off almost 4,500 employees in the nearest future (Goldman, 2013). This analytical report is designed to present an in-depth overview of the problem being faced by the company, as well as the reasons behind the problems. The main purpose of the report is to provide some recommendations to the company’s officials regarding solutions for the identified problems. Company Background Founded in 1984 by Mike Lazaridis, Blackberry is a Canadian telecommunication company that manufactures tablets and smart phones. The company has remained the market leader of the world of telecommunication devices for a long time based on its high quality mobile phones and wireless devices. However, with the advent of new technologies and design concepts in the field of information technology and successful adoption of those concepts by the competing firms, the market share of the company has fallen drastically. It is true that Blackberry had a great hold on the telecommunication industry a few years back when designers and software engineers of the company were coming up with eye-catching mobile phone designs, as well as the software applications for the phones. However, the company could not carry on with the pace and eventually left itself behind in the race of competition. The major reasons behind this fall are lack of focus towards adopting new design concepts, lack of focus towards adopting new operating systems, such as, android, and lack of focus towards ...Show more


Commonly known for manufacturing of mobile phones and tablets, Blackberry is one the world’s most famous telecommunication companies…
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