BMW - Research Proposal Example

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The purpose of this analytical report was to identify some areas where BMW needs to bring changes in order to maintain its market share. The areas of improvement identified in the report included design of cars and technologies included in cars. The report also included some recommendations aimed towards improving the business of the company and increasing its customer base. Three recommendations were given in this regard which included signing contracts with a cooperated technology company to provide more technologies to customers, hiring some designing and programming specialist to improve the design of cars, and setting competition among programmers and designers to come up with new ideas related to design and technology to be use to build cars. Introduction: Synopsis of the Issue In today’s competitive world, it is the dream of almost every company to achieve competitive advantage in market. ...Show more


ANALYTICAL REPORT - BMW [Your name goes here] [Your class name goes here] [Due date of the paper] Table of Contents Contents Page Executive Summary 1 Introduction: Synopsis of the Issue 2 Company Background 3 Description and Analysis of Options 4 Signing Contracts with a Cooperated Technology Company 4 Hire Some Designing and Programming Specialist 4 Set a Competition among Programmers and Designers 6 Conclusion and Recommendations 6 Conclusion 6 Recommendations 7 Executive Summary Mainly known for manufacturing of automobiles, BMW is one the top automaker companies of the present world…
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