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Green Zone - Dissertation Example

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Author : yhansen

Summary

Center of discussion in this paper is Green Zone as a different concept under which it will provide healthy green food with all diet based menus. The primary target client would be children and youngsters whereas secondary target would be mothers. …

Extract of sample
Green Zone

According to the research findings it can therefore be said that as the primary target of Urbanwell is to develop a facility that will have a positive impact on the living standard of the community and harness a culture of growth and development. Another aspect of paramount importance is the sustainability of the facility that is to be developed, as this venture does not consider financial profit making as its prime motive. But the self-generation and regulation of finance will provide stability to the social enterprise. Urbanwell is a charity organisation and being cost effective in its service charges is of utmost importance as well and this aspect will completely change the business and operational model of the enterprise. Lastly and most importantly the element of risk must be minimum as we are aware of the fact that the profit margin is going to be very short and so will be a recovery time incase a loss is faced. Hence all actions must be analysed and counterproductive actions must be highlighted and eliminated. Concluding, what Urbanwell requires is facility that is cost effective both to the end user and establishment, sustainable on economic, environmental, cultural grounds and provide progressive and healthy growth to the community. For these reasons we as development consultants propose that Urbanwell must make its investment of about £ 3.5 Million in developing “Green Zone”. ...
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