Engineering and Construction
Pages 18 (4518 words)
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As the primary target of Urbanwell is to develop a facility that will have a positive impact on the living standard of the community and harness a culture of growth and development. Another aspect of paramount importance is the sustainability of the facility that is to be developed, as this venture does not consider financial profit making as its prime motive.


Lastly and most importantly the element of risk must be minimum as we are aware of the fact that the profit margin is going to be very short and so will be a recovery time incase a loss is faced. Hence all actions must be analysed and counterproductive actions must be highlighted and eliminated. Concluding, what Urbanwell requires is facility that is cost effective both to the end user and establishment, sustainable on economic, environmental, cultural grounds and provide progressive and healthy growth to the community. For these reasons we as development consultants propose that Urbanwell must make its investment of about ? 3.5 Million in developing “Green Zone”. Green Zone is a different concept under which it will provide healthy green food with all diet based menus. The primary target client would be children and youngsters whereas secondary target would be mothers. We propose this because we believe that only a healthy person can contribute into the society and the deteriorating health conditions of the community have created extra burden on the health services in general and health budget of a family in general. Eating disorders Statistics (UK) has reported that at least 1.1 million people in the UK are affected by an eating disorder. ...
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