Sustainability at ASDA - Essay Example

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Sustainability at ASDA

Supermarkets in Europe are investing time and effort into the accomplishment of sustainability in their operations since this is the new competitive advantage they ought to possess. The paper discusses the drivers as well as the sustainability initiatives to be undertaken by ASDA in its shopping centre at Wolverhampton, keeping in view dynamics of the industry as well as social, political, legal, economic and other factors. Before delving into the concept of sustainability, it is useful to understand the nature of the grocery industry in the U.K. The U.K supermarkets industry was worth more than ? 150.8 bn in 2010 which showed considerable increase of 3.1% compared to the last year (Schnedlitz et al., 2010). Food and grocery expenditure accounted for 0.52% of retail expenditure (Schnedlitz et al., 2010). Of this 0.53%, 21% is roughly spent shopping for the same in convenience stores (Schnedlitz et al., 2010). The private label brands, including Tesco, Asda, Morrison’s and Sainsbury’s have their unique brand identity and are not me-too or imitations of their branded competitors (Schnedlitz et al., 2010). The U.K retail market seems to be on the maturity stage of its lifecycle, however, growth is still quite prominent. The market is on its verge to a 15% growth in the next 5 years (IGD, 2010). ...
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Sustainability at ASDA Customer inserts his/her name Customer Inserts 1.0 Introduction The topic for this report is the incorporation of sustainability into the ASDA shopping mall project at Wolverhampton…
Author : madelynlueilwit

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