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Jetblue airways corporation - Research Paper Example
Author : bartonarchibald
Engineering and Construction
Pages 6 (1506 words)
Title: Date: Case Analysis: JetBlue Airways Corporation 2009 Background information JetBlue was founded 1998 in Delaware and started its operations in 2000 with its major services in New York the J. F. Kennedy airport, since then the company as joined the global market and operated routes in other countries…
The company core values are commitment to safety of its customers and the crewmembers, ensures respect between the passengers and crew members, achieving passion this is by striving to meet the needs of passengers and the crew members and integrity this is by honesty demonstration mutual trust and commitment to JetBlue improvement. The company is ranked tenth in the United States airline by traffic. The company top management is made up of CEO ( David Bager), Rusell Chew and President &COO, Chief Financial Officer, Executive VP and CAO( Edward Barnes), head of legal department and Ex. VP of corporate affairs( James Hnat), Sr VP of customer services(Rob Maruster). Problems/ strategic issues Labor unions contract has been the major complication that the airlines are facing. The labor unions objective is maximizing the welfare of the members thus they end up taking a long period of time negotiating for better remuneration of the members. If the results of the negotiation are below the expectation of the labor unions the labor union officials may result in requesting their members to participation in industrial action The cost of fuel and consumption has been rising annually this has been due to increased number of flights and increased oil prices. The level of obesity as also contributed to the high cost of fuel and consumption. ...