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Engineering and Construction
Pages 6 (1506 words)
First Name: Surname: SID Number: Module: 201EMM Coursework Table of Contents Introduction 3 Question 1 3 Question 2 8 Question 3: Recommendations 9 Conclusion 11 List of References 12 Introduction This coursework aims to answer three questions based on the knowledge we have learned from Engineering Management so far.
The company was founded by John Cadbury in the year 1824. It is presently headquartered at Uxbridge, London, United Kingdom and operates in more than 50 countries of the world (Prinz, 2012). Since the time of its inception, the company has been growing at a rapid pace and the reason behind its continued success is its clear strategies, plans, goals and objectives. The company has been operating in the market for almost 200 years. Despite economic crises that have affected the world from time to time, the company is still standing strong in the market. Moreover, the company has always also remained focused on its mission, objectives and strategies. However, the company has faced some kind of issues in the form of PR crisis and financial crisis. To deal with this, it is highly recommended that the company should reduce its operating cost and appoint a dedicated public relations officer to oversee any public relations issue. Question 1 1.1 Cadbury’s current mission, objectives, and strategies Mission The core purpose of the company is to work together and create a brand which people love. The core mission of the company is to reach the world and become a leading company in the confectionary industry. Cadbury wants to be a part of people's lives through their products. ...
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