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Engineering Managment - Coursework Example

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Engineering Managment

The company was founded by John Cadbury in the year 1824. It is presently headquartered at Uxbridge, London, United Kingdom and operates in more than 50 countries of the world (Prinz, 2012). Since the time of its inception, the company has been growing at a rapid pace and the reason behind its continued success is its clear strategies, plans, goals and objectives. The company has been operating in the market for almost 200 years. Despite economic crises that have affected the world from time to time, the company is still standing strong in the market. Moreover, the company has always also remained focused on its mission, objectives and strategies. However, the company has faced some kind of issues in the form of PR crisis and financial crisis. To deal with this, it is highly recommended that the company should reduce its operating cost and appoint a dedicated public relations officer to oversee any public relations issue. Question 1 1.1 Cadbury’s current mission, objectives, and strategies Mission The core purpose of the company is to work together and create a brand which people love. The core mission of the company is to reach the world and become a leading company in the confectionary industry. Cadbury wants to be a part of people's lives through their products. In addition, the company’s mission is to eradicate poverty in the areas of its operation and create a work environment which promotes work force diversity. Objectives The objectives of a company generally depend upon the business situations. Similarly, the business objectives of Cadbury have changed over the years according to the market situations. Cadbury has always relied on short term goals, rather than the long term objectives. However, their short term goals have changed on an average of 10 years. The objectives of the company are as follows: - To open a Cadbury shop and increase its profitability. To use new technology to increase the production. The company has been able to fulfil most of its objectives till now and the current objective of the company is to maintain the level it has already reached. To provide high return to the shareholders. To achieve revenue and sales growth. Strategies The strategy of the company to achieve its goals is very much straight forward. The business strategy of the company is to tap new markets for its products and increase its profitability. Nevertheless, since most of the products of the company are sold all over the world, it has formulated a two-pronged growth strategy, which is dependent upon the cash flow of the company. In addition, the company is also looking forward to new channels of product distribution in order to increase sales. Since, 70 % of the total sales of the company come from impulse purchase that is why the company is also targeting restaurants, pubs and petrol stations to sell their products. Apart from the mission statements, strategies and objective the organizational culture of ...Show more


First Name: Surname: SID Number: Module: 201EMM Coursework Table of Contents Introduction 3 Question 1 3 Question 2 8 Question 3: Recommendations 9 Conclusion 11 List of References 12 Introduction This coursework aims to answer three questions based on the knowledge we have learned from Engineering Management so far…
Author : russell94
Engineering Managment essay example
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