The following table shows some of the methods of referring to individuals in print media. The references have been taken from The New York Times daily, dated August 19, 2007 and Slates online magazine dated, May 13, 2008.
The findings show that indeed there are a lot of usages that distinguishes the gender…
Similarly there are a lot of nouns which are not gender-specific. But at the same time there are three examples where a woman holding a particular post is denoted by a feminine term, like, chairwoman, businesswoman and spokeswoman, and another example of addressing as chairman. Actually, these are examples of gendered language in the print media. The proper way to address is calling them Chairperson, businessperson or spokesperson respectively. Similarly, wife and husband are commonly used, which can be substituted by spouse r better-half. 'Actor' and 'artist' has now become the common way to address male and female actors alike. Author, the word generally representing male writers, is being replaced by the word 'writer'. Authoress is rarely used to address female writers.
Hawaii Pidgin English, Hawaii Creole English, or simply Pidgin, is a creole language based in part on English used by most "local" residents of Hawaii. Pidgin sounds very familiar, as it is partly English, but the roots are also from the Hawaiian language and the languages that were spoken by the plantation workers, who came to Hawaii in the 19th century. Pidgin has some Chinese, Portuguese, Japanese and other influences. The origins of pidgin and negative terms used to describe it have led to shaping attitudes toward the language and its speakers. Kachru (1992) notes that Local Varieties are often barely accepted in their own environment, where it seems that the interaction between language and that environment is not seen as an adequate reason for deviation from the metropolitan norm, the so-called Prestige Variety.
Pidgin is a language, just as English is a language. There are social advantages to being able to speak pidgin, just as there are social advantages to being able to speak Standard English. There is plenty of room for pidgin and English to coexist peacefully and be mutually enriching. Hawaii Creole speakers have mixed feelings about the Creole language. Hawaii Creole has often been denigrated as a sub-standard form of English. ...
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Sociolinguistic variation is a discipline of study that focuses on the way language varies and changes in the speakers’ communities and concentrates specifically on the interaction of social factors like the speaker's ethnicity, gender, age, and degree of integration into the community among others factors, and linguistic structures like words, sounds, intonation features, and grammatical forms among others.
BMW is one of the few luxury automakers that has successfully managed to capture the minds of potential buyers and propelled its brands to record sales through promotion strong branding and product identity. For example, the above average sales made by the German automaker in 2012 were particularly attributed to the company’s consistent marketing campaigns and effective product branding efforts that specifically targeted the more affluent customers.
However, print media advertising has retained its hold and reach in the world of business and efficient marketing as print media continues to advance its scope on a much wider market, develop innovation and resume its accomplishment in the field of theoretical research.
The magazine may also target specific segments of the public for a campaign to explain complex issues ("How to," UNICEF 2007).
As such, the primary purpose of print media is to inform the public on issues of importance and thus to make the political participation of the people meaningful (LaMay 2004).
The Print Media Editor, firstly, acts an the head of the content team at the organisation and coordinates the coverage of issues, the importance given to each issue, the style of writing and the like.
He also delegates tasks among reporters, sub-editors and the like.
Then as now, STD is a taboo subject because of the social stigma attached to it. With the discovery of antibiotics, the so-called wonder drug, STD has remained the silent and efficient killer that it was because of this general attitude of nonchalance and lack of concern which deter infected people from coming out to seek early treatment.
Print is the general classification for mass-produced, printed materials that appear in the market following a regular frequency, like daily, weekly, bi-weekly, monthly, bi-monthly, semi-annually, and annually. These are newspapers (broadsheets and tabloids), magazines, journals, compilations, and annuals.