However, it should be noted that tourism bears hazardous effect on the environment and cultural authenticity due to a mass flow of people irrespective of the local traditions and rites to be taken care of.
First and foremost, tourism is a result of consumerism. It deals with a set of services people have at their disposal for a particular amount of money. There is a pitfall for everyone thinking of solely positive effect of tourism worldwide. Hence, capitalist preferences drive many tourists to consume more than ever before compared to their own locations. In its turn, the financial issue is one of the most significant drives in choices made by tourists (Haan, 2008). That is to say, tourism and consumerism are close in their practical meaning with landscape as the main medium of attraction for tourists (Aitchison, MacLeod, & Shaw, 2001). Hence, it is indicative of many people to be troublemakers instead of normal tourists, as they intrude into the milieu of the cultural and ethnical diversity taken care of by locals with no excuse at all. As long as they are driven by the idea of their right for letting loose in accordance with money they spent for such a pleasure, they feel like they have already covered all expenses.
Besides, there is a clear distinction between tourism and travelling. Andrews (2011) admits in his study that tourism does more harm to the environment than travelling, as the former touches upon invasion, pollution, and narrow-mindedness while the latter is characterized by discovery, understanding, intelligence, adventures, and broad-mindedness. By and large, tourism is a mark of a person’s identity looking at the places one visits and the services one prefers most of all with an idea of possible cultural merge in mind (Weiermair & Mathies, 2004). It is all about the financial substantiality of individuals. Thus, as long as a tourist pays for a tour along with providing a definite