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The 'tyranny or paradox of choice' explains why people have difficulty in making complex choices. The amount of choice people have in the modern world is a huge cause of stress, one which our ancestors did not have - Essay Example

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The process of making a viable choice entails a mental process whereby merits are judged in regard to an array of options and thereby selecting the best option is commonly referred to as choice. In most cases, choice is made when several real options are put into consideration…
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The 'tyranny or paradox of choice' explains why people have difficulty in making complex choices. The amount of choice people have in the modern world is a huge cause of stress, one which our ancestors did not have

artificially restricted context and as such, it follows that that person will face discomforts associated with making a choice and it may be that the outcome will be largely unsatisfactory. It is a fact that an array of options pose as a means to such notions as; confusion, unstructured existence, which result to development of indifference and regrets over the choice made with reference to those that were not take (Amato 2009).
The purpose of this paper is to access how choices exist as a paradox and thereby explaining why people find it difficult to make choices. The discussion to follow will base its reference to choices in consumerism as well as in technological aspect.
In regards to the consumer’s choice, there is a great deal of opinions that can be said. It is true that the life of a consumer is usually encompassed with choices, which have no boundaries and as such, in the long run, the state becomes a life full of hyper calculations, which are intended to pursue a state of perfection and as such, this perfection can be said to be always unreachable (Glasser 2009). For instance, when a person needs to buy a space consuming item, he or she will be up beat not to make the wrong choice (Roberts 2002). As a result, that person will end up bearing down and at the end becomes engaged in conducting of a research, which is comparative in nature. It is only when consumers do the right choice that the fantasy takes not only the right direction but also assumes the right shape. As such, it follows that there will be prevalence of a global beatitude (Roberts 2002).
In the contemporary times, the citizens of U.S spend more time while doing shopping more than other people in other countries in the world. According to the recent researches, it has been found that people in America go to do shopping at least once a week and this exceeds the number of times that the hoses of worship are visited (Elizabeth 128). When these shoppers are requested to do a ranking in ... Read More
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