Another important example is the case of Pepsi and Coca-Cola company focus groups. When they were put in different context, they delivered different results.
I think Gladwell has a great idea in this chapter. I have also generally observed that when I am placed in a strange situation or environment, I am not able to make good snap judgment. I like the way the ideas are expressed by the writer particularly the examples. However, I wonder as a reader how Gladwell could explain the situation of genius people who are able to make perfect snap judgments even on a context not familiar to them. However, Gladwell’s idea appeals to me as a learner since I can now be able to position myself to familiar environments especially in learning in order to be a good snap