This paper discusses the website of an advertising agency to find out what effects the company has employed in the website to make it attractive to the customer.
The choice of colour gives the first impression of the website to the customer. The advertising agency has to employ a basic, but professional design such that the website will have a moral and attractive layout (Plummer et al, 2007). The colours must have a strong contrast. This website has employed proper mixture of colours, which make the website have an attractive, classic design (Plummer et al, 2007). The colours that the website uses are three brown, white and black. The only different colour that the website employs is where the advertisements are displayed at the centre of the page. These colours are separated appropriately so that the contrast is valid to the function of the site.
The website has employed the classic moving images that flow in with the advertisement. This brings in effect of a quality website design. The images move in a manner that indicates professionalism, this is such that images are not nagging the customer as he/she browses through the website (McGrath, 2008). The images are also hyperlinked so that when a customer likes an item in display he or she just has to click on the image and is switched to the webpage that has the items details (McGrath, 2008).
The website employs the use of a suitable font that enables a customer to read whatever is on display without any hindrance (McGrath, 2008). One should not have to struggle to read thing that are displayed in a website, the website designers have to incorporate an appropriate font that will make the website use without requiring magnification. This website is an excellent example of a website that has employed quality fonts to pass across the message (McGrath, 2008).
The use of appropriate colour, images, and font has a drastic effect on the customer’s impression of the ...
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