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Research Method-The Problem of Online Shopping - Essay Example

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In itself, online shopping is a form of e-commerce whereby consumers purchase goods or services directly from the seller, without the support of intermediary services, since the transaction takes place over the Internet. Online shopping has its underpinnings in Information and…
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Research Method-The Problem of Online Shopping
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Research Method-The Problem of Online Shopping

sed in traveling to the stores, chances for pilferage are abated and the geographical barriers between the consumer and the retailer are significantly attenuated. Nevertheless, it is a fact that any human construct is inherently flawed, its merits and many benefits notwithstanding. Online shopping having been contrived by man is not an exception. It is against this backdrop that some of the shortcomings of online shopping are to be discussed forthwith.
Serious problems accost online shopping, despite its many advantages. The need to tackle these problems is necessitated by the desire to make online shopping more efficient and more secure. The import of this is that it is only upon these problems being discussed, that online shopping can be made more secure, efficient and more user-friendly. There can never be the provision of a viable and sustainable solution without the identification and discussion of co-occurring problems. The flipside of this is that the failure to discuss these problems is bound to leave online shoppers susceptible to security breaches and general and systems malfunctions.
This study is sustained against the backdrop of online shopping’s popularity which continues to suffuse almost all trading blocks. At the moment, online trading or shopping is steadily growing, just as Shah (2012) points out that it has grown from 0.4% in the first quarter of 2012 to 3.9% in the third quarter of 2011. With this growing popularity, the need to strengthen online shopping against its pitfalls remains paramount. Likewise, there can be no strengthening of online shopping without the accurate identification of the loopholes that characterise online shopping. This means that the main intention of this study is not to merely discount online shopping on the account of its weakness. On the contrary, the necessity of this study is precipitated by the need to ultimately seal the problems of online shopping by identifying the same problems first.
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