Advanced Writing in the Discipline - Communication in Marketing - Essay Example

The author’s intended audience is conscious creators of information with the mission to communicate a message as effectively as possible. It is thus likely that this person has taken marketing as a profession. This audience must keep up with new trends in the market, especially the ways in which people communicate, so that they may gain knowledge on how to share and spread information to gain maximum exposure and engagement. This will enable them to stay as competitive in their respective industry as possible.

For every trend that the author identifies within the article, he ends with a suggestion on what effects need to be taken: “You must encourage your influencer to develop, share, and spread your story digitally” (Rooseboom 2011). If he did not include such suggestions, then this article could be addressing a much broader audience—anyone who is interested in understanding changes in human behavior over the past few years that have been brought upon by new technologies. The author also clearly identifies the ultimate purpose of the article within the introduction—“to give…the tools, the motivation, and the knowledge to tackle the challenges [of trends in the PR and media landscape] head-on” (Rooseboom 2011).

Within the community, this document serves two purposes. First, it informs and addresses the ways in which human behavior has changed, thus identifying different trends in the market, which is clearly illustrated through real-life examples. Second, it serves as a guideline to overcoming these trends. The author addresses the implications of each trend and suggests how to tackling each of them. In terms of the layout, the article is viewer friendly as it is well-structured with short bullet points, contains short paragraphs that just provide enough detail, and it also incorporates visuals and embedded videos, which makes the argument even