Creating Knowledge and Information for Various Marketers - Essay Example

Summary

The paper "Creating Knowledge and Information for Various Marketers" states that the journal provides secondary information to students and researchers to study and analyze emerging marketing strategies and how companies are adopting new modes to compete with each other…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER92.2% of users find it useful

Creating Knowledge and Information for Various Marketers

Read Text Preview

Subject: English
Type: Essay
Level: Masters
Pages: 1 (250 words)
Downloads: 4
Author: tturcotte

Extract of sample "Creating Knowledge and Information for Various Marketers"

The reflective journal selected for analyzing audience revolves around the topic of marketing which helps different groups to examine, research, and analyze different aspects of a particular market as well as to study the customer behavior and their needs, wants, and demands.

This particular journal is aimed at creating knowledge and information for various marketers and organizations to study closely the various trends occurring in a market and how segmentation and customer information are no longer vital to study a specific customer group or to analyze a particular segment. The primary audiences for this journal are the different marketers and the organizations who are rowed in competition for their success in a market. This journal helps them to gain insight into the various marketing trends.

This research will help the primary audience gain insight into the various strategies adopted by the different key players and how these marketers would consider marketing their products according to the new demands. For a marketer, it is important to know about the targeted customer and a particular segment but this study would have made them think that segmentation and knowing your customer is not important anymore to compete in a dynamic world of today but the main focus should be emphasized on what these marketers and organizations are offering to the customers which is more important in today’s market.

CHECK THESE SAMPLES OF Creating Knowledge and Information for Various Marketers

The Role of IT in International Marketing

The objective of the assignment is to bring to light the role of information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasize how the adoption and integration of IT have revolutionized the international marketing environment for marketing managers and businesses....

14 Pages (3500 words) Essay

Technological Advancements and Communication

Also, the existence of various online forums like blogs, social media as well as multiple consumer oriented websites strongly contributes to the generation of negative publicity for various brands and products.... For the purpose of acquiring knowledge and needs of the masses, it becomes highly essential on the part of the marketers to engage in the process of market research.... Recognizing the trend of the young consumers to stay online for a considerable part of the day as well as night, marketers entitled with the responsibility of communicating the values of various kinds of products and services, are focusing on the process of engaging with their customers through the online platform....

20 Pages (5000 words) Research Paper

Master of Science Strategic Marketing

Marketing has evolved from being about sales and advertising to becoming seen as a strategic panacea applicable to all markets and sectors with a set of techniques and tools designed to ensure a customer-centric focus….... or is it? ... ... he main objective of any business is profit.... ... ... Hence, the core business strategy of any business heavily relies on the market strategy that facilitates its products and services to meet the needs and requirements of the people at large....

4 Pages (1000 words) Essay

Marketing Is Easy to Define

The lack of profound knowledge in regards to the consumers attitudes, knowledge and emotion would not produce a sound strategy.... It is considered as one the most important constructs in the field of marketing, and had always been one of the objectives that marketers and organizations aim to achieve (Giese & Cote, 2000).... marketers role is to provision marketing services.... In that light, one can note that the nature of a marketers role deals with strategy formulation, provision of customer service, as well as lead generation and conversion....

12 Pages (3000 words) Outline

Social Media Marketing

The other important aspect of the Social Media Marketing is that it transforms marketing and advertising through social media into paid media, owing to the fact that the social media marketers earn from circulating the messages and information related to different brands, as opposed to the traditional mass media marketers, who have to pay to advertise (Zarrella, 2010:36).... Social Media Marketing refers to a marketing strategy that deals with the creation of digital content that is highly attractive and appealing by social media marketers, such that the content attracts the attention of the readers and encourages them to share it through the social media sites (Evans, 2010:27)....

8 Pages (2000 words) Assignment

Principles of Marketing and the Future of Advertising

This paper "Principles of Marketing and the Future of Advertising" is being carried out to evaluate and present the book 'Principles of Marketing' by Kottler and Armstrong (2015) which make an important observation about the changing marketing trend as marketers turn to the digital world.... Kottler and Armstrong argue that even as marketers turn to digital marketing they should be more focused on significant engagement with the customers.... They add that the greatest challenge for marketers in the digital world will be to generate energetic, collaborative groups of clients who make products and brands a fundamental part of their everyday lives....

2 Pages (500 words) Assignment

The Advent of New Information and Communication Technology

The paper describes this reflective essay seeks to evaluate the significance of gaining knowledge about the behaviour of the consumers by the marketing students and the marketers at large.... It is imperative for the marketers to know the behaviour of the consumers so as to be better positioned to satisfy their needs profitably.... Against this background, this reflective essay seeks to evaluate the significance of gaining knowledge about the behaviour of the consumers by the marketing students and the marketers at large....

14 Pages (3500 words) Research Paper

Distance Learning Programs

This is done through online lessons that are offered from the university's various departments under which the students are enrolled and which are taught by different lectures in the university.... For example, the lecturers' avails important information regarding different activities in the school such as students and through these students gets to know when they are to start and finish their final exams and evaluation tests through online media.... Essential elements comprise of the activities that are performed by the marketer in the course of service delivery such as information distribution that is needed by the students, or example, the date of starting the courses under the distance learning programs....

15 Pages (3750 words) Term Paper