Market segmentation is a the division of market in such a way that all kinds of consumers are targeted separately these targets are set according to the specific details and requirements of every consumer.
Backpackers are usually those kinds of people, who pack necessary things…
Backpackers are people who travel with very limited budgets. They do not carry any fancy gadgets neither they have any kind of equipment with them. The people who go backpacking are usually those who are looking for the experience of the real world, they want to experience the world in the raw form. Nearly all the students who go for travelling for the first time are backpackers as backpacking is not expensive or difficult on the pockets. Backpackers usually prefer to walk or other wise use public transport to travel.
Many countries do not prefer backpackers as they associate them with hippies, and therefore they feel that the backpackers would create an environment that would not be preferable by the tourists visiting their countries (Weaver, 2005).
Flash packers are travelers who are well equipped and have affluence. Such kinds of travelers face no issues with regards to money and therefore they are equipped with all the luxurious goods and technologically advanced gadgets. Though they also travel independently like the back packers but unlike backpackers they stay at good hotels and enjoy everything without caring about the money. They are also known as posh packers. Unlike backpackers they are not travelling on any limited budget and hence have access to a lot of facilities that backpackers cannot afford. Many countries are not very welcome towards the influx of backpackers, but they prefer that the flash packers are attracted towards them as they know that these travellers are not short on money and would prefer only independence while they are travelling. Countries like India offer a lot of facilities and individual touring opportunities to such travellers who mostly arrive from European countries. Flash packers also use proper means of transportation like taxis (Weaver, 2005).
Gap packing is term that can be used for backpackers as well as flash packers. It is a term that is ...
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This proposal also encompasses the ethical statements that will be followed in the research, along with a Gantt chart which specifies the research methods and time frame. It is very important to study the market segmentation of Apple because they have a wide variety of products.
Taking above into account, it should be pinpointed that Volt costs nearly 41,000 after inclusion of taxes to a consumer, whereas the Nissan’s Leaf costs $32000 (after tax) on average (Weingarten, 2011). Nevertheless, the initial target market of Chevy Volt is upper – middle and elite consumers with stable purchasing power and with inclination to acquire premium quality branded electric automobiles.
This is where the diversity of demand brought by any business entity into the marketplace are properly understood and characterised. It is developed by identifying a given number of identical market segments which are of a justifiable size, can be distinguished, customer oriented, profitable and can be easily accessed, and then selects a target group(s) for its marketing operations.
According to Weinstein (2004), market segmentation usually aims at availing products and services to consumers who are more likely to purchase those goods and services. From a theoretical perspective, marketing conducted by business organization entails employment of appropriate marketing mix within consumer environments.
Demographic: Oral-B is segmented demographically as it has products for children; moreover, the kid’s brushes are also divided into four groups, depending upon the age – from four months of age to children who are above eight years of age. There are cartoon
By assuming that demand is heterogeneous, market segmentation obtains a better match with distinguishable market segments. Product differentiation gives marketers a share of a broad, horizontal market, whereas market segmentation tends to result in cultivation of a
oes into the marketing of each product is rather extensive as companies try to figure out who to sell their product to, how much to sell their product for, and how to go about pushing their product into the forefront of the public’s increasingly short attention span. One of
nds upon the type of purchase; if the purchase is limited the decision will take less time and effort and the opposite is true for extensive purchases whereas for routine purchases consumers just go and fetch the product of their favorite brand. According to Jack (129) consumer
1-3). Before qualifying to present a critique on the topic of market segmentation, it is but important to establish a working definition of market segmentation which will be adhered to for the purpose of this analysis. Market