Market Segmentation - Essay Example

MARKET SEGMENTATION Market segmentation is a the division of market in such a way that all kinds of consumers are targeted separately these targets are set according to the specific details and requirements of every consumer. BackpackingBackpackers are usually those kinds of people, who pack necessary things in their back packs and then travel to different areas. Backpackers usually carry each and every thing that they may require in the route of their travel. The transportation that they use is usually public transport and for living in case of harsh weather they use hostels, otherwise they usually carry a rolled up sleeping bag in their backpacks and use that.

Backpackers are people who travel with very limited budgets. They do not carry any fancy gadgets neither they have any kind of equipment with them. The people who go backpacking are usually those who are looking for the experience of the real world, they want to experience the world in the raw form. Nearly all the students who go for travelling for the first time are backpackers as backpacking is not expensive or difficult on the pockets. Backpackers usually prefer to walk or other wise use public transport to travel.

Many countries do not prefer backpackers as they associate them with hippies, and therefore they feel that the backpackers would create an environment that would not be preferable by the tourists visiting their countries (Weaver, 2005).Flash-packingFlash packers are travelers who are well equipped and have affluence. Such kinds of travelers face no issues with regards to money and therefore they are equipped with all the luxurious goods and technologically advanced gadgets. Though they also travel independently like the back packers but unlike backpackers they stay at good hotels and enjoy everything without caring about the money.

They are also known as posh packers. Unlike backpackers they are not travelling on any limited budget and hence have access to a lot of facilities that backpackers cannot afford. Many countries are not very welcome towards the influx of backpackers, but they prefer that the flash packers are attracted towards them as they know that these travellers are not short on money and would prefer only independence while they are travelling. Countries like India offer a lot of facilities and individual touring opportunities to such travellers who mostly arrive from European countries.

Flash packers also use proper means of transportation like taxis (Weaver, 2005).Gap-packingGap packing is term that can be used for backpackers as well as flash packers. It is a term that is associated with any kind of traveller who takes a break from his/her studies or job or business and then uses the time to travel around the world. Such people prefer to stay connected with the outside world as well and are doing the travelling as a hobby alone. They carry necessary gadgets only. The term gap packing is usually used with students who take a year break and then travel around to learn about the world or with the sole purpose of relaxing (Weaver, 2005).

WORK CITEDWeaver, David B. Sustainable Tourism: Theory and Practice. Oxford: Elsevier Butterworth-Heinemann, 2005. Internet resource.