Images of globalization - Essay Example

HERE HERE YOUR HERE HERE Images of Globalization Coca-Cola has been the target of rumors in this fashion due to many changes in the social condition that demands corporate social responsibility. It is becoming commonplace in international society for many different stakeholders to carry the belief that businesses should be held to a higher standard of business practices. These practices include morality and ethics as two primary concerns, with stakeholders believing that large companies have an absolute responsibility to be sensitive and empathetic to the values and beliefs of certain cultures.

This is how Coca-Cola has become a victim of globalization. Another example in which consumer goods have been boycotted due to cultural beliefs is McDonald’s. In Malaysia, many Muslim consumers have been calling for Malaysian citizens to boycott the restaurant due to a recent promotion intended to celebrate the Chinese New Year. One of the toys included in the promotional package was a pig, designed to offer support for the twelve different animals of the Chinese zodiac. However, in Muslim society, the pig is considered to be an abhorrence and consumption of pig meat is strictly forbidden.

Muslims believed that McDonald’s was being insensitive to the customs and religious beliefs of devoted followers of the Muslim faith, even though the restaurant was not actually attempting to create any conflict with this religious group. Muslims were so outraged that McDonald’s illustrated a pig in a positive light that Muslim boycotters actually started a social media campaign in an effort to gain international support for shunning all products being offered by the organization. This is yet another example of the images of globalization.