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Existing problem: Children are surrounded by sexually suggestive messages - Essay Example

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Without question the society that we live in is one that is highly affected by marketing, media, and the representation of culture that we the individual is bombarded within on a daily level. Countless scores of research projects have been performed on the way in which…
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Existing problem: Children are surrounded by sexually suggestive messages

s due to the fact that it segments many interrelated sectors of psychology, sociology, culture, gender, representation of self image, insecurities, and a litany of others, it is the belief of this author that as with many societal issues manifested within the current world system, the threat that is faced by children to these forces is even great. As a function of understanding this threat, the following analysis will seek to draw a level of inference with regards to the hyper-sexualization of children via marketing, the internet, advertising, and parenting. Ultimately, as these different factors will be analyzed and discussed, it is the hope of this author that a level of understanding and analysis can be drawn to the ways in which the sexualization that is taking place might ultimately be reduced.
The first of these areas which will be discussed is that of the means by which the advertising media practically defines the way that current culture integrates with what is fashionable, acceptable, in demand, and necessary for achieving “happiness”. Although the advertising media is nothing new with regards to its ability to sway human judgment and define culture, as the documentary which has been viewed as a means of informing this response has indicated, the renewed focus that marketologists have placed upon the niche market of “tweens” has been a powerful determinant in exemplifying the means by which products are engaged to some of the at-risk teenage girls within our society. One of the sources that has been read as a means of informing this particular piece is that of Taylor Wolleck’s piece entitled, “Of The Lolita Effect: The Media Sexualization Of Young Girls And Five Keys To Fixing It”. As such, this particular journal entry details the way in which media, advertising, and marketing all work singlehandedly to mold and establish a culture that has and would not otherwise exist before (Wolleck 124). This is a seminal and important inclusion ... Read More
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