Websites Evaluation Exercise - Assignment Example

Website Evaluation Adidas (http www.adidas.com/com Adidas AG, a German multinational corporation known for its design and manufacture of sports’ clothing and accessories, is based in Herzogenaurach- Bavaria - Germany and listed as the largest sportswear manufacturing company in Germany and second largest in the World (Bloomberg L.P., 2008). The website is aesthetically pleasing with good contrasts created between the background, page images and the descriptive texts. The pages are well organized, balanced, provide easy and quick downloads, have pleasing and relevant graphics, comprehensive contents, and are easy to navigate through.

This website (http://www.adidas.com/com/) provides accurate information on its: authorship, contact details, credentials and support organizations under authority; organization and focus, appropriate links to outside sites, and relevant contents under purpose; both selective and comprehensive navigation options, comprehensive illustrations, and satisfying details of the items under coverage; currency in terms of items’ updates i.e. latest arrivals in the market; clear, precise and complete pieces of information for the purpose of the site’s objectivity; and finally it provides reliable, accurate, correct and satisfying content on each and every item.

In support of the key characteristics that facilitate Adidas portal’s effectiveness in its roles in business as illustrate above, here are the explanations. This site is basically for the purpose of advertisements, marketing and sale of Adidas manufacturing company’s products only. Meaning that, their objective is to provide authentic, accurate, comprehensive/ complete coverage and authoritative details about their products for the main purposes of achieving the goal and objective as a business organization.

Being a business organization, they have to compete with other companies and organizations which providing similar products, and at a profit.ReferencesBloomberg L.P. (2008). "Adidas, Deutsche Telekom, Infineon: German Equity Preview". Retrieved 26th January, 2008http://www.adidas.com/com/