The reader feels that the author cares about the issues which confront the reader and is genuinely interested in providing solutions.
Many of the tips given by Rego are so simple that one cannot help but wonder why one did not think of it earlier. This is the major strength of the essay. Rego gives practical pointers to solve everyday problems. These are difficulties almost every individual would have encountered. The ‘you’ could be anyone of us.
The essay is very educative. Rego’s point that “Readers always notice a P.S.” is very insightful. The details about the Better Business Bureau and the existence of small-claims courts are particularly informative.
Rego’s essay changes the reader’s perception about complaining. Complaining is not just about raising one’s voice. One becomes aware that it is a process which requires thought and will yield successful results if done in the correct way. What is the next step to be taken if Rego’s suggestions do not succeed in getting the compliant