Cause and Effect of Privacy Violation on Social Media and the Internet - Essay Example

Social media and the internet have connected millions of people over a single platform where they can interact with each other and communicate whenever desired. A very easy, simple, two-way, and cost-effective way of networking is now made easily accessible to all. As people are significantly relying on these networks and wireless-enabled communication services, they undergo information sharing as well. The flexibility and more added features poured in by the internet and social media networking sites, almost any type of data can be shared in bulk every single second and is being uploaded on these virtual interconnected platforms (Brown, 14).

Advertising agencies lure these social media networking sites like Facebook, LinkedIn, Myspace, Twitter, Skype, Whatsapp, etc to sell this personal sensitive data to marketing and advertising prospects. Highly customized, targeted, and dedicated advertising campaigns have been designed by advertisers and managed by their back-end running systems to reach their target markets. Highly targeted and specified advertising campaigns endanger the personals of individuals threatening the prospects of privacy violation. The goal of these advertising campaigns is unified is to make their way to their target prospects which causes privacy violations. An advertising system has been established linking the middle users and the advertisers supported by social media and the internet so that they can display their ads and market their offerings.

Moreover, many internet tracking companies are also inclined towards gaining access to the private data of individuals through Facebook apps. The poor infrastructure and the least sophisticated systems of social media sites also cause privacy violations. As with the increased susceptibility of private data of internet users, most of the renowned and gigantic social media sites have strengthened their privacy controls facilitating the users to gain trust in their platforms and services. For instance, Facebook, Instagram, Skype, etc frequently make changes in their privacy control systems and propose tight restrictive options in privacy setting for their users.

Moreover, they give options to their users about which specific information they want to be shared and used while moving through apps, etc. The privacy of sharing and displaying pictures, posts, blogs, comments, videos, and other streaming media has been increased and customized. The name and personal data to be used on commercial platforms to sell and display likes is also prohibited legally. Any type of information breach will result in strict lawful actions without the consent of the related person (Brown. 18). Most people are aware of the fact that their personal information is being shared and used in either a good or bad ways; therefore, they have also refrained from displaying their most sensitive information and sharing photos and pictures publically.

More awareness programs are being scheduled for the facilitation of regulators, users, and media supporters. Many laws and strict obligations are commenced with strict actions to any information breach as an effect of privacy violation on social media and the internet.