The need to get their message across is perceptively an important part of the core goals of the association. To exemplify, even its founders have become known as writers, writing their exploits and history by authoring books. This can be deduced in the simple fact that it is inevitable that word into paper is all part of achieving their goals. Evidently, Greenpeace has its own publication and a press centre. Thus, it can be foreseen that it can be qualified within the categories defining discourse communities. At the heart of its advocacy campaigns is the need to encourage people and raise their awareness and to call for action.
Environmental writing has in itself evolved tremendously over the years. It has now become a recognized genre of writing and is an integral part of the entire environmental discourse. Divide still prevail over the critics in determining the viability of sometimes thought out scenarios that range up to the extremes of end of the world proportions with the most basic inclination to pacify especially nontechnical readers on its veracity. Rachel Carson’s ‘Silent Spring’ is definitely a classic example of a book rousing dissention. “The success of Carson’s apocalyptic narrative spawned both criticism and imitation” (Killingsworth and Palmer 31). Since then, many authors and scientists have reacted by releasing their own texts. As a result, environmental debates had been fought not only by advocates but well with the use of science as arsenal to support claims.
John Swales proposes the commonly accepted categories in understanding the defining characteristics of discourse communities. He maintains that discourse community is distinct from both speech community and speech fellowship. To determine the existence of a discourse community, six criteria must be present as a prerequisite. First, it must have a communality of interest such that there must be a shared goal among its members. Second, there are ...
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