StudentShare solutions
Triangle menu

TermPaper2types of promotional strategies - Term Paper Example

Nobody downloaded yet
There are four types of promotional strategies, which are: online promotion, traditional media, push marketing and pull marketing.
Online Promotion is also called online marketing or Emarketing. It represents advertising the products through the internet. Online promotion gained great popularity as almost every company tries to create its own website to attract customers online. Now almost all the people use internet to buy different products as online they can have more opportunities. The main disadvantage of online promotion is changes which happen rapidly. In order to have successful online promotion, every company needs to have efficient online promotion strategy. The most important characteristic feature for modern managers is insight. It is essential to have good education and be aware of the situation (Kotler). Online promotion is the field that changes rapidly, thus it is very important to be always on time with the advertising and have the appropriate approach. (Orton, 2009).
The most popular and beneficial form of online promotion is pay-per-click advertising, when the advertiser pays for the promotion only after the ad is clicked. This kind of advertising is very demanding as it does not accept all the businesses. Some companies can’t advertise their products with the most popular advertising engines as they have many restrictions and special rules for companies. Those companies, which use pay-per-click approach, have many benefits. They have a perfect opportunity to attract customers without paying much for the advertising. Thus, online promotion represents the cheapest way to advertise products and services
Any advertising campaign uses many traditional media channels such as television, radio, newspapers, etc. An advertising campaign can be defined as a number of different kinds of advertising, which have the common purpose and content. Ad campaign is the essential part of management strategy. Management strategy implies ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“TermPaper2types of promotional strategies Term Paper”, n.d.)
Retrieved from https://studentshare.net/english/609557-termpaper2types-of-promotional-strategies
(TermPaper2types of Promotional Strategies Term Paper)
https://studentshare.net/english/609557-termpaper2types-of-promotional-strategies.
“TermPaper2types of Promotional Strategies Term Paper”, n.d. https://studentshare.net/english/609557-termpaper2types-of-promotional-strategies.
  • Cited: 0 times

Summary

Any promotional plan should have several main goals such as sales creation, product positioning, new product acceptance, brand or image creation. The main goal of promotion is to increase sales and it aims at: a)…
TermPaper2types of promotional strategies
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"TermPaper2types of promotional strategies"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Negotiating skills and strategies
--------------------------------------------------11 6.0 References-----------------------------------------------------------------13 1.0 Introduction According to Noble (2001), “a negotiation is an interactive communication process that may take place whenever we want something from someone else or another person wants something from us.” Speech and other forms of non verbal communication are mainly used in negotiation and Kennedy (2004), suggests that the main purpose of negotiation is to reach an agreement based on mutual understanding between the parties involved.
11 pages (2750 words) Term Paper
The types and impact of white collar crimes
White collar crime dates back to as early as man can imagine. It is human nature to exploit others for one’s own advantage, especially when one is in a considerably easy position to do so. However with the relatively recent emergence of high-rise corporations and multi-national companies, particularly after the Great Depression, the term has gained an official status, with regulatory laws and definitions being laid down.
8 pages (2000 words) Term Paper
Business Strategies
Board of Directors & Top Management  6 III. External Environment:  7 A. Natural Environment  7 B. Social Environment:  7 1. Economics  7 2. Technological  8 3. Political-legal  8 4. Socio-cultural  9 C. Task Environment  9 IV. Internal Environment:  10 A.
15 pages (3750 words) Term Paper
Amazon Operational Management Strategies
The competition is very intense and every organization has to be on its toes to keep up with the changing dynamics and the needs of the market. Traditional view of operational management was limited to manufacturing alone. Operations management was confined to activities that would involve acquiring of raw materials, converting them into finished goods and ensuring the supply of it to the end customer (Galloway, 1993).
8 pages (2000 words) Term Paper
Types of Accounting Systems
Earnings are recognized when earned and expenses when they are incurred. Accrued based accounting is utilized by the majority of corporations and businesses in America. The GAAP framework is designed to work under accrued based accounting. The second method that businesses can use to keep track of their economic activity is cash based accounting.
4 pages (1000 words) Term Paper
Four P's Product: Promotional and Pricing Strategies
As of 2011, KFC has its presence in more than 110 countries all over the world, most of which are franchised business (Lamb, Hair & McDaniel, 2011). This paper is an attempt to explore the marketing mix that is product, price, place, and promotion strategies used by KFC.
6 pages (1500 words) Term Paper
Implementing Pricing Strategies
Moreover, contribution varies from one individual to another. In addition, contribution means a part of payment which is donated on the basis of psychological preferences as well, considering it to be a part of fixed components of cost and price. Notably, fixed costs and prices are industry operating costs that are autonomous from the level of products or services manufactured by the business (Avis, 2009).
5 pages (1250 words) Term Paper
Mixed strategies
In fact, it was necessary to go to college and obtain a degree. The best jobs went to those who held a degree. Hence, there was no question about attending college. It had to be done. But I was not particularly looking forward to a life in college. If anything, I dreaded it.
2 pages (500 words) Term Paper
Business Strategies of PriceWaterhouseCoopers
PriceWaterhouseCoopers (PWC) is based on a “culture of partnership” with a commercial focus. The vision of the company is to establish itself as a ‘commercial powerhouse’ with the reputation of doing what is right for the various market segments catered by it and to build itself as an iconic firm in the field of professional services.
15 pages (3750 words) Term Paper
UAE Multinational Corporations' Strategies

This paper illustrates that good management techniques include understanding the internal and external factors that affect the organization. An organization needs to analyze and come up with measures to help it prosper. Being profitable is the desire and objective of every organization. The global economy also influences the performance of multinational companies.

10 pages (2500 words) Term Paper
Comments (0)
Click to create a comment
Let us find you another Term Paper on topic TermPaper2types of promotional strategies for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us