Personal Visual Narrative - Essay Example

number Visual rhetoric has become an everyday occurrence in marketing. Advertising has adopted a strategy of using images to promote products. The advertising option is due to the fact that images are time saving and interesting. An image will attract the eye of the intended customer. Given that many individuals are literate, it is easy for marketers to use visual rhetoric in expressing their ads through art images and designs. Whenever an individual peruses through a magazine, newspaper or website, it is easy to note various forms of visual rhetoric used.

The main idea of the advertisers is to make sure that they can use pathos and ethos to capture the audience (p 46).There are various forms of visual rhetoric that we encounter every day. Some of these are very obvious and include arts accompanied with images. Visual rhetoric is a form of art where there is an image of the subject accompanied by some texts to deliver information to viewers. An example is a photo of a sports care and a lady that is accompanied by the writing “all a man wants.

” This form of visual rhetoric is easy to understand. If one does not get the idea on the picture, then the accompanying text will explain. These images are very simple to understand. The subject matter of these images is put in a central position. The advertisers make the subject photo be easily noticeable in order or viewers to understand. The text in the photo also explains the subject in a simple and clear manner. Such kinds of images are the most common forms of visual rhetoric (86). Other visual rhetorics are very difficult to understand.

Such examples include semiotics or signs and are difficult to understand because one needs to comprehend the product first.Also, semiotics and signs come in three kinds as an icon, index or symbol. If one does not know the objective of the business, it is difficult to understand. A good example is the banks that use signs or symbols to advertise. This form of advertisement is meant to appeal to the logos of the customers. The colors used are meant to explain something to the customer (p 101).

At the same time, the signs are brief and do not have any explaining text accompanying them. Some of the most unexpected visual rhetoric’s I found were pie charts and graphs. These are not popular form of visual rhetoric but, they are still found in magazines and newspapers. These charts are used to compare the business against its competitors. The pie charts and graphs show diverse aspect of performance and define the pros and cons of a product.Some of the most interesting forms of visual rhetoric used are cartoons.

They provide a different outlook to any issue that is being advertised. If a cartoon diagram is used, the viewer of the image will be attracted to the image because of the humor attached to the image. The humor is used as a means of attracting the customers. I found out that cartoons are very interesting and persuasive to the viewers. They present the ideas or product in a different way. In this market, being different or unique is very persuasive. Viewers only look often look at ads and are persuaded by the image if an advertisement is appealing.

Any image that uses humor in their presentation will be very interesting, and they appeal to the softer side of people (p 56). A cartoon is always interesting because what you see will interest you because of its composition. One such image that interested me was an advertisement for smashing magazine. The magazine used an image to show the addiction to social media.Image Cited from http://uxdesign.smashingmagazine.com/2012/04/23/mental-model-diagrams-cartoon/Work citedMessaris, Paul. Visual Persuasion: The Role of Images in Advertising.

London: Sage Publ, 2002. Print.