This is the reason why the media has been using pictures to show the positives or the negatives of a product to either attract attention of customers or deter the usage of a product.
The smoking advert is one of the many examples of conclusive adverts that seek to improve the health of the population, mostly the young population by expounding on the problems resulting from smoking. The ad shows a child holding a cigarette using an adult’s hand. The message that this advert is trying to bring out is the idea that when adults smoke, children also smoke at the same time. The advert sought to ban smoking in health institutions. This is because, as the advert shows, when an individual smokes while in the hospital premises the patients also smoke at the same time, which affects their health since they might develop smoking repercussions such as lung cancer. Although the advert was originally intended for the health institution, it can be applied in any societal setting because children and smoking adults are everywhere and could function as a good way to remind the smokers that they are putting other innocent individuals at risk. The words inscribed in the advert that say, “when you smoke so do our patients” also help in cementing the message behind it (Capital Health / Caritas Health Group). Therefore, the ad is strategically designed to target the smokers and raise the awareness of smoking effects on non-smokers.
A similar advert that serves as a deterrent to users is the obesity advert. The advert has the slogan “I’m Lovin’ It” and the text has been inscribed on the fat arm (Buyer Beware: Arm Fat). The main message here is to show the effects of fast foods and consumption of junk foods. The advert shows a very fat arm, which depicts the possibility of developing obesity for people who use the fast foods. The advert itself serves as a warning note for people who consume the fast ...
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1 Pages(250 words)Admission/Application Essay
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