The brand was initially designed after the World War II with the aim of ensuring comfort to its brand use (Edmunds, n.d). The product black in color is positioned on tarmac and the background describes the preferred…
The accompanied text will also be looked into with the message being kept in the societal context.
The advert is clear on who the target group is. It shows a young adult driving the product while in the wilderness. The aim of the advertisement is to encourage more middle class citizens to purchase the product. The young population is the targeted group. Mercedes in the advert is trying to break the stereotypes associated with its product (Emercedes-Benz, 2012). Its products are linked with the high end of the market with it being associated with high prices and luxury traits. The high end of the economy is directly associated with age as majority of the rich in society are way above the age of thirty. The advert uses the young male model to indicate the other aspect of their product. It is evident that the advert is trying to lure the young population with the assumption that the older population forms their loyal customer group. The company is trying to add to their existing customers with the aim being future customers as their product seems to be affordable to customers who are already established.
The aim of the advertisement is to showcase the safety traits that the product is accompanied with. The accompanied text is evident on the message being put across. Figure 1 shows the details of the text accompany the advert.
The company fails in one aspect while displaying the advert. It focuses more n the additional feature the product is fitted with while ignoring the safety of the consumers. The text explains the motive of the company as it states ‘Sense danger and increases braking power. BAS PLUS’ (Emercedes-Benz, 2012). Life is the most important aspect of any living being and the advert fails to value life and instated indicates the nature in which the braking system is more powerful and guarantees life. The angel of darkness appearing in the advert adds a gothic effect to the ...
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