Those are very important in the English writing—no matter academic or non-academic.
First is about the ethos pathos and logos. I think these are the three elements of writing a good paper. Ethos represents credibility and trust, pathos means emotions and values, logos shows logic, reason and proof. There are big differences when an article uses those or not. For example, in my essay one, I talked about the billboard of the bleeding boy. The billboard uses all three rhetoric strategies. What I said is “Pathos is about emotions, so if drivers are looking at this billboard, they may feel terrified because of the blood. Terrifying or scaring are the emotions the government wants people to have when they are looking at the billboard. Only people are terrified, most of them will observe the rules.” From this, I can see obviously the Ad uses the Pathos. Also, when in real life, people use the rhetoric strategies too. For example, people always believe those who are popular so the sellers always use popular people as their advertisement character. Like some perfume Ads, superstars are everywhere. When people look at those advertisements, they think if the superstars use that, the product can’t be bad. Except ethos, we use pathos in our daily life. For example, a governor wants to run for a position. The best way of persuading people is to link the speech to people’s daily life, to make them agree with him. This is what we called emotions.
During the course, I learnt more about public argument. At the beginning, I had the impression that participating in public argument is time consuming and tedious, however, I realized how it is going to improve my own public argument skills. By simply asking questions on the importance of tea, I gradually realized how my public address skills were improving. I altered between two important aspects. The high order concerns, which is the