Adopting Strategies for Making Honey Bear More Appealing - Essay Example

The result of the survey conducted will be presented to the Vice president of the marketing department who will be the primary audience for the report and also to the graphic design department which will be a secondary audience for the group.

Body: 76 expectant mothers have been interviewed for this survey. They were asked to describe HoneyBearr in one word that first came to their mind. 57 of the respondents used negative adjectives such as “depressed”, “gloomy”, etc. to describe the honey bear; however only 8 responded positively using the words like “cute”, “appealing”, etc.

The result of the survey indicates that not all people find HoneyBearr appealing. They were indeed considered attractive way back in the 90s but in the modern age, there is a need to change the so-called authentic image of the Honey bear. The graphic design department needs to make it more attractive by changing its shape and adding more colors to it or at least changing its position and introducing more poses. When the interviewees were asked what could be done by the firm to make the honey bear more attractive they suggested adding more colors and add more poses.

Now it is the responsibility of the graphic design department as well as the marketing department to work in collaboration on the design of the honey bear, based on the result that has been extracted from interviewing the expecting mothers. The audience wants innovation in the design. They want it to be more colorful as the children get attracted to such things (Lascurain).

Closing: The graphic design department needs to understand the fact that people no longer get attracted to old designs. If they will be using the old cartoon they must add new characteristics and innovative features to make it more interesting and make it more appealing in the eyes of the customers. The graphic design department must fully renovate the authentic image of the honey bear which is there in the mind of the audience. They must design something that would not only grasp the attention of the public but will also add a spirit to the unappealing image of a honey bear. Read More