Strengths and Weaknesses of Shenzhen Company - Essay Example

?Final Report (150 pts) Due August 3, Part I. Company Information (30 pts) Shenzhen was the company I worked in and I was in the sales and selling department for most of the time that I was at post. The only reason that could count for the selection of the sales and selling field is the fact that my academic study at the higher level is directly linked to sales and marketing and also customer service. The company has a history of being a fast growing energy company with a growth rate of not less 2.5% per annum. This success has largely being based on the organizational system and structures in place in the company with management adapted a non-flexible democratic system of management. The company is a limited liability company with ownership never changing hands since the company’s establishment. As a management policy, human resource is developed in the company through internal training. Most often than not, the company trains lower ranked staff to take up top rank position so as to ensure that less resources are spent on recruitment and placement. Greater part of the company’s clientele has to do with other production companies most of whom have their operations demanding the constant supply of energy. To a large extent therefore, every newly established company becomes an automatic target client for the company. The company’s internal systems have translated into a business image whereby the company is seen as one with a well regulated organizational culture that is based on customer satisfaction. Clearly, the customer satisfaction models used by the company have become its greatest competitive edge. Though public publicity and advertisements are done, most of the company’s new clients are the result of the good things that existing customers tell them about the company. This includes the numerous customer appreciation promotions they enjoy from the company. As a strategy, pricing has always been the same as that of competitors. However, there is a slight difference whereby there are regular discount programs to reward faithful customers. The company’s competitors include other energy companies especially government funded energy companies. Part II. Strengths and Weaknesses of the Company (30 pts) In a number of ways, the company has exhibited a number of strong points as far as the delivery of work is concerned. For instance the company has established an organizational culture that focuses purposely on the customer. This has generally improved the customer service of the company and made it one of the best to in the world as far as customer satisfaction is concerned. There also exists the use of competitive pricing in the company. Instead of strategizing in the use of lower prices, the company wins the hearts of customers through other for a such as the institutionalization of quality assurance and excellent customer service so that these would make room for maintaining competitive pricing that ensures that the company does not run at losses resulting from reduced prices of goods and services. What is more, the use of internal recruitment is an excellent way of ensuring that workers in the company give off their very best when they are at post. If for nothing at all, the employee would work hard and be committed to work so that he or she gains promotion to take up higher portfolios. The strengths discussed above not withstanding, there remain certain vital weaknesses that are worth addressing with immediate effect. The greater part of this has to do with the growth and expansion policy of the company. Presently, the company concentrates more on regional expansion rather than global expansion. This means that not as many branches as the company is in a position to build are formed in international economies. What this implies is that the company is denied of precious foreign exchange. The company also lacks diversity in its overall workforce. Again, the company is not opened to international standards and competition. It is therefore suggested that the company starts major global expansion programs by first focusing on ways of gaining mergers with international companies. As the company gains the experience in international trade and business well enough, it can switch to acquisitions and finally to fresh openings. Part III. Self Analysis (20 pts) The internment was entered with three major learning objectives which included the need to development ream work and team spirit; improve customer service relations; and understand organizational systems. To a very large extent, greater part of these objectives was achieved to their logical conclusions. On a scale of 10, it can boldly be said that up to 8.5 rating was achieved. While on the internment, no changes where made to these learning objectives. One very fruitful measure that was put in place to ensure that the objectives were achieved included the reshuffling of roles in the company. Though I did not have the absolute power to decide which roles to take up, I made special appeal to the human resource management to shuffle my roles day in and day out so that I could gain the various experiences I wanted to achieve. For this reason, most of my days were spent working at the customer relations department and in other departments where I could have greater interaction with other workers. I was also made to work in executive offices so I could observe key organizational system reforms. As of now, my knowledge and attitude towards the retail industry has changed with a lot of sober ideas got on the need to make the customer the main focus as the customer remains the ultimate revenue source of the retail industry. My major strength has to do with the fast rate at which I learn on the job and pick up new concepts while my weakness includes my inability to mingle easily with people I meet on first occasions. These will be improved and corrected through constant learning. Part IV. Thank You (10 pts) Name Title Remark Mr. George Will Customer Satisfaction Researcher This was an instrumental person at work who assigned me to duties that involved direct interaction with customers and taught me useful ways of pleasing customers. Miss Scott Park New Product Researcher I worked with her and she was a transformation to my experience especially on how she thought me ways of building team work with constant emphasis that success is best achieved with a team. Mr. Mario Gomez Sales and Marketing Promoter I learnt new ways of strategizing to meet the demands of customers from Mr. Gomez. I also learnt ways of identifying the very needs of customers from him. Part VI: Cover Letter and Job Posting (30 pts) THE POSITION OF SALES AND MARKETING COORDINATOR Sender’s Address Date Recipient Address Dear Hiring Manager, Based on your advertisement for the position of a Sales and Marketing Coordinator in the Yellow Pager on April 7, 2012, I wish to express my interest to vie for that position. My decision is based on my related experience and qualification in the area of application. According to the advertisement, the requirements of the applicant and eventual staffer would include the publicity of products and services of the company, finding new market ventures for the company and selling out products and services to clients. With my experience of having handled a similar position of sales research officer of McKeon Electronics for 5 years, I am in a position to use my previous experience to spice up my position for breaking new grounds in the sales and marketing department of your company. More to my experience, I recently furthered my education to learn more about customer research. I hope you would bear with me that sales and marketing has the customer has its prime target and thus a sales and marketing executive without enough knowledge in customer relations and satisfaction may lack what it takes to win the heart of customers. This proofs why with my new academic qualification, I am the best candidate for this job. I am grateful that you have taken time to consider my application. Hope to work with your esteemed company in the nearest future. Thank you Sincerely, Signature Name Part VII: Resume, CCO, & LinkedIn (15 pts) C U R R I C U L U M V I T A E Phone Number: +_________ +___________ Address: P.O Box E-mail: NAME PERSONAL DATA Date of Birth: ………………………………. Nationality: ………………………………. Sex: ………………………………. Languages Learnt: ………………………………. OBJECTIVES To contribute my gained experience for the implementation of the visions and expectations of any company. To help promote the growth of any company. To play my part in serving the retail section of your company with customer oriented sales and marketing projects and schemes. EDUCATIONAL QUALIFICATION Name of School Certificate Period ………………………… ………………………… ……………………………… ……………………… ………………………… ………………………………. Some Major Course Studied at Tertiary Institution: 1. Marketing 2. Human Relations and Development 3. English Language 4. Guidance and Counseling 5. Sales Management Computer Knowledge 1. Microsoft Excel 2. Microsoft Word 3. Microsoft PowerPoint 4. Internet WORK EXPERIENCE 1. ………………………………. 2. ………………………………. 3. ………………………………. 4. ………………………………. ENTERPRENEURING SKILL The founder of PrintMark Publication (www.printmark.webs.com) and Junior Page Magazine, an academic magazine for basic and high schools. Serves as the President and Editor in Chief of the Junior Page Magazine. LEADERSHIP POSITION HELD Position Association/Place Period 1. Salesmanship Xian Energy Cooperation, 2005/06 2. Marketing Supervisor Long John Corporation 2007/08 * Note: there are certificates to authenticate these positions. SPECIAL SKILLS 1. Have great Leadership Qualities and Abilities 2. Have good Human relations 3. Ability to work with minimal assistance 4. Capable of working under pressure 5. Good team spirit INTEREST Writing, Organization, Discussion, Watching Documentaries, Discovery, Reading, Researching. RESEARCH WORK A successful Action Research was conducted into how the use of customer based promotions as a major competitive advantage over key competitors of Long John Cooperation. REFEREES ………………………………. ………………………………. ………………………………. Read More