Selection of an AD Placement Media - Essay Example

 A magazine is rarely acquired by the modern-day sportsperson. Easier access through a phone to the company website may be more effective.

            The Runner’s World may provide sufficient marketing for our existing brand. However, new marketing media may be required for the expansion of our market. The new approach must have significant regard for the new acquisitions of fishing, hunting, and camping. In addition, the new media selected should have the online option of AD placement. The new strategy would increase the reach of our advertising. The new strategy would also increase our positioning and marketing segmentation options.

            From the suggested options, it would be important and beneficial to the organization if the two alternatives are implemented. The only disadvantage to the alternatives is that they would increase our marketing costs. However, the benefits from the approach would be more advantageous to the business.

Yours Sincerely,

(INSERT NAME)

Disclaimer: The Proposed Alternatives Results have not Been Proven for Effectiveness in Our Organization.