Unlocking the Power of Social Media - Essay Example

Excessive updates do not fill in the inboxes and screens of social media users. Smart usage of social media has paid dividends in the form of increased sales, higher rates of turnouts, and improved customer-to-service provider relationships. Relevance to the purpose of sales and client interest must be kept as a priority in the overall process.

Jasper the dog found after social media campaign goes viral:

B.B.C undertakes a study about the usage of social media and it has found that it is not just limited to commercial aspects, but rather routine life social activities. One similar example came forth when in Lake District a dog went missing from its owner. An online activity through the social networking websites where the post went in the community like the jungle fire allowed for finding the pet dog.

The owner of the pet said, “I am over the moon to announce the safe return of my best friend Jasper”.

B.B.C further states that the page so set in the name of “Just Giving” had a portion for collecting money to undertake the operation and search activities (Cumbria, 2014). It was ultimately through the Face Book that allowed for finding the dog in the same region. The rescue teams were brought into action which ultimately brought the pet dog to its owner.