Analysis of Jiro Dreams of Sushi - Essay Example

Jiro has applied the necessary measures required in ensuring customer satisfaction and improving the value of products in promoting consumption. Some of the entrepreneurial skills that business people can learn to include knowing who you are and what you want, understanding that work matters the most, and ensuring constant improvement through maintaining perfection and cleanliness. Entrepreneurs are supposed to be passionate about their businesses.

In the movie, Jiro portrays the characteristics of a business-minded person. He asserts that he has not attained his full potential in business. This is even though his restaurant has been honored with a Michelin star and him being considered the world’s greatest chef. Business success can only be achieved if entrepreneurs are passionate about what they do. For instance, the title of the documentary is derived from Jiro himself who indicates that he dreams of Sushi i.e. how to prepare it, serve and craft a better brand for the next day (Amazon.com).

He indicates that he has never hated his business and is always ecstatic when preparing the Sushi. A closer analysis of the movie indicates that Jiro’s success is not only a product of love for Sushi but also the pursuit of excellence. This downplays the behavior of those entrepreneurs who jump from one industry to another. They should understand that success is not about the possession of many ideas; it is the art of creating and enacting change in the product line about customer satisfaction. This establishes the passion that makes a person attend to the needs of the customer wholeheartedly and be committed to the business for a long time like Jiro.

This movie educates aspiring entrepreneurs on the necessary principles required for one to be successful in business. They should understand who they are, prioritize their work, and understand that the pursuit of success bears a substantial price. Jiro came from a broken marriage and personally fed himself since childhood. According to Amazon.com, he was a bully during his childhood days. The restaurant business saved his life. The focus on business products such as Sushi can transform one’s life. Work provides business people with focus, discipline, and the relentless urge to improve marketing techniques. This personal realization has enabled Jiro to cater to the needs of customers and uphold customer satisfaction in the process.

The restaurant’s popularity is related to the excellent skills he applies in serving customers i.e. serving left-left-handed people on the left and making the sushi relatively smaller for women. The pursuit of Jiro’s sons in perfecting their craftsmanship indicates that focus on work is the most eminent recipe for a successful business. In one of the movie scenes, the senior apprentice describes how he made the egg Sushi for six months before it was deemed acceptable by Yoshikazu. The egg sushi could not have been popular among customers if the apprentice focused on the monetary returns of the product instead of improving value. Another aspect of business success stipulated in the movie is cleanliness.

Cleanliness is one of the requirements for ensuring customer satisfaction. Jiro asserts, “If the restaurant doesn’t feel clean, the food isn’t going to taste good” (Amazon.com). Users will never enjoy products that are not clean. Perfection comes along at a heavy price. Jiro started his business as a craftsman to become a Sushi creator. However, the situation dictated by commitment has made him remain a craftsman; with superior skills. Yoshikazu is willing to maintain the tradition of his father albeit possessing excellent skills that can propel him to the establishment of his legacy. The price of perfection is indicated by the chef’s decision to ignore all other things beyond his craft. Most business entrepreneurs fail to satisfy customers or excel in business because of engaging in more than one business opportunity at once. Focus on one product improves consumption due to improved quality.

Consumption can also be guaranteed if the entrepreneur focuses on the constant improvement of business products. Jiro’s mastery spans from the choice of perfect-tasting fish to selecting fresh catches from the market. His experience and keenness in the restaurant business have enabled him to understand that his customers prefer fresh fish over stored ones. Business people are deemed to fail if they cannot understand the likes and dislikes of the target market. Jiro’s focus on improvement has seen him undertake quality improvement activities such as massaging the octopus for 50 minutes to improve flavor and softness as well as fanning seaweed to bring out lightly toasted toast. Entrepreneurs can adopt the culture of dissatisfaction with product quality and always yearn for more. Jiro posits that one cannot know what is possible until one tries. He understands that quality stagnation leads to irrelevance.

CONCLUSION
The movie is a perfect representation of successful business entrepreneurship. Ensuring constant improvement, understanding that work matters most, and knowing who you are are the essential ingredients in the establishment of a successful business. This movie warns that perfection comes along at a heavy price. A business-oriented person has to choose between entrepreneurship with long-term benefits and money-oriented strategies with short-term financial rewards. Improved consumption is only possible if entrepreneurs input all their energy and efforts into the constant improvement of business products. Read More