Strategy Implementation - Essay Example

This report discusses the strategy that needs to be implemented within CPK and what are the ways through which the strategy can be implemented. The strategic option that is deemed to be suitable for CPK to achieve sustainable competitive advantage is through the adoption of the Blue Ocean strategy and this paper analyzes CPK’s resources to carry out this strategy. Introduction California Pizza Kitchen is a California based dining restaurant that specializes in providing different varieties of pizza.

According to their website they have 265 stores in 32 states and ten foreign countries. The company is expanding this business with great vigor and energy. The main purpose of this paper is to evaluate the control environment in the organization and assessing the company’s ability to follow the Blue Ocean strategy. This includes the assessment of the structure, design, control systems and the people working in the organization. . Main Body The mission statement of CPK is to “introduce flavors and tastes from around the world, from Thai to Jamaican Jerk…all on a pizza in an upscale environment” (About CPK, cpk.com). This mission statement seems to be too broad and according to the innovative trend carried out at CPK (Offering new flavors and new menu items) (CPK, Press Release), it seems that the mission statement is followed appropriately.

To ascertain whether CPK can implement the Blue Ocean strategy, proper research of the company’s resources and abilities is done through these three parts: Structuring The structuring part includes the analysis of processes, relationship and organizational structure and their bonding with each other to make them work more smoothly. The processes at CPK are that Larry S. Flax looks at the operations and the menu of the company whilst Richard S. Rosenfield is in charge of the financial and other investor issues.

The organizational structure at CPK is a centralized sort of a structure with a proper Board of directors consisting of 2 CEOs and 5 executive directors. It seems that the company is operated in a rigid manner, sort of an autonomous structure but this power is usually vested within both the CEOs of the company rather than any one of them. The CEOs work together in collaboration so that it might help in succession planning; this clearly suggests that the company is forward sighted. (Business Week, Oct 2009) According to the autonomous structure, it clearly seems that the company offers same menu at all the locations that it has around the globe.

Although this may be very beneficial as consumers might be able to get all the renowned varieties offered by CPK but this may also have some implication e.g. the taste of the people situated in other