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Alternative case study assignment - Essay Example

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Alternative case study assignment

To be specific, the local commercial recreation includes the facilities of theatres, different concerts and sport amphitheatres. Apart from these activities the sector also includes sports and leisure time activities and programs such as golf courses, fitness clubs, fishing, arts and crafts. Similarly, the hospitality sector of the leisure industry involves accommodation facilities along with fooding and other amenities. By summarising these attributes it is quite evident that the industry accumulates the features of the entire entertainment industry along with the characteristics of travel and tourism sectors. No wonder due to this special attribute, the industry gains advantages from both the booming sectors related to the leisure choices of people. Hence, the industry itself is emerging as an important and quite promising segment in the global market (Human Kinetics, 2005). Being an emerging and one of the most promising industries, several companies are choosing to enter the leisure industry while few companies have already gained an identifiable position in the industry. Brendon Jones Ltd. is also a company engaged with the activities of the leisure industry. The company presently employs almost 300 associates working in it’s headquarter and 10 other outlets scattered in different parts of the Valley of South Wales. The administration of the company is set with one individual manager to deal with the obstacles emerging in each of the ten outlets among whom none were specialised in the Human Resource Management (HRM) sector. This was one of the major problems which laid the company to a disruption in terms of its HR policies. The paper therefore will be focussed on the identification and the evaluation of the problems faced by the company in terms of its employee satisfaction, i.e. its HR policies. Moreover, the paper will aim at recommending a strategic solution in order to eradicate these obstacles and invigorate its performance as a leisure service provider company. Need for Appropriate HR Policies in a Leisure Company HRM from the managerial perspective is an indifferent concept implied to control the activities related to the associates of the company. Stating precisely, the management thought is used to organise various managerial activities ranging from recruiting to appraising, rewarding and controlling the manpower of the company. Presently, with a changing scenario and growing complexity in the business environment majority of companies are providing an increasing concern on the effective implication of HRM and the HR policies which are termed as the strategic initiation of the management thought. This is due to the fact that the strategies and operations are getting much more customer centric along with employee orientation. For main objectives which can be obtained through highly efficient services. The services are to be rendered by the employees. Therefore, any disturbance to the interest of the employees will in turn affect their satisfaction level which will again hamper the services provided by them to the ultimate customers (Wilton, 2010). With the above discussion it is quite apparent that companies which operate as service firms or the companies which ... Read More
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