CLUB IT Business Issues - Essay Example

”Www.davechaffy.com” explain a formal definition that describes“e-business (e’biz’nis) – the transformation of key business processes through the use of Internet technologies”. In general, the business functions and processes integrated electronically and digitally within the organization are referred to as E-business.

‘CLUB IT’ Business Issues
As more and more customers are visiting the club, there is no mechanism to emphasize individual customer perspectives, resulting in vague customer management. For instance, customer interest and likenesses related to the club activities. In this way, the organization cannot take appropriate decisions based on the interest and likenesses of the customers of the club. Likewise, there is no data on ‘customer interaction’ with the ‘Club IT’ services; the staff cannot entertain the customer in a better way. Moreover, there is no interaction of customers with the ‘Club IT’ system.

The club currently does not support analytical monitoring of the stock items. It means that the supplier does not know the product demand in the club. The club does not guarantee to provide the merchandise the customer wants. This may impact a negative customer loyalty issue. The club’s mission is to earn the loyalty of the customer.

There is no criterion for setting strategic goals for better management, customer relations, and satisfaction. The organizations must evaluate the strategic planning activities for betterment and growth. The planning relies on the available assets of the organization. This area also needs improvement as planning is essential before implementing any strategy. For understanding key issues having a significant impact on the survival and success of the organization strategic planning is an essential process (Efendioglu & Karabulut, 2010).

Implementing E-commerce Systems
For making the 3 p relating to (people, employees, and culture) a Customer relationship management system is required. The basic factors which enabled the implementation of customer relationship management systems are the expansion of computers and the global telecommunication infrastructure (Lošt'áková, 2009).
Customer Relationship Management

Customer relationships are occurring on several levels in the club. CRM will share the customer relationship data with the organization's employees for making better decisions, and follow-ups on all dissimilar levels in dealing with the customer. The CRM system will make a customer a useful entity for the organization. The customers are authorized to find information and services to acquire a conclusion resulting in fewer customer staff and order entries.

The customer relationship data is centralized and accessible to all the Club’s employees. It means that all the customer data and history are just away from the ‘click of the mouse’. The customers will feel like a part of the ‘Club IT’ team because they will get what they want, as only delighted customers provide a superb level of loyalty. If customer satisfaction amplifies, Club IT will get more business and revenue.

Supply Chain Management System
Supply chain management systems are implemented globally for utilizing their supply chain activities in a productive approach for competitive advantages (Kanji & Wong, 1999). By implementing supply chain management systems, ‘Club IT’ will be able to reduce costs and maximize productivity for the inventory and stock management department. The food items and beverages will be transported in a smooth flow lowering supply and storage costs. Supply chain management works on delivery schedules. The supply and demand visibility will be transparent for the Club IT employees resulting in meeting the demands of the Club visitors. Importance will also be given to areas such as compliance, health, and safety. The enhanced correlation with the trading partners enables ‘Club IT’ to align the current business strategies and priorities. This will increase the organization's overall performance and achievement of goals.

Entity Resource Planning
An ERP assimilates the business processes with its software modules. Each business process may contain multiple business functions integrated with multiple ERP modules representing business functions (Jong-Sung Lee & Aggarwal, 2009). Before implementing ERP for ‘Club IT’, business process identification is an essential part. The business processes of ‘Club IT’ are:

 Entertainment Management
 Staff Management
 Supply Management
 Stock Management
 Staff Payroll Management
 Customer Relations Management
 Compliance, health, and safety Management
 Product sales
ERP divulges an essential responsibility for evaluating ‘strategic planning’ and enabling ‘Club IT’ to set strategic plans, policies, objectives, and new goals. The productive informative module of the ERP enables the staff to take rapid decisions. The data alliance enhances better visibility and overview of all the operations conducted in the ‘Club IT’ premises.

Conclusion

The three applications, CRM, SCM, and ERP envelop every business management domain. The Customer Relationship Management system covered customer relations enabling the organization to provide advanced customer services resulting in customer loyalty. The Supply Chain Management system covers the stock and inventory management of the club. Customers are getting what they want. Relations with trading partners are better. Transparent inventory control is provided for better planning and item forecasting, saving transportation and storage costs. The entity resource planning system integrates all the business logic into one interface. The club owners can review and monitor activity and performance in every aspect of the organization. This gives a better picture and helps to set new goals and objectives for the better performance of the organization. Read More