A New Renovation with the Wal-Mart Business - Essay Example

?Evaluation of Interactive Internet Technologies Web API • Reflect upon a case study where web api/services have been used to good effect (eg from Zend/Google, twitter, facebook) Web API services or web Application-Programming-Interface is an API designed for processing and managing the data within Edit-Grid. Additionally, it offers 2 methods of processing, first is SOAP and second is REST. In this scenario, developers are able to implement the API in a straightforward way regardless of the choice either they are making use of scripting languages similar to Perl and PHP, or more powerful internet technology based platforms similar to .NET and Java programming suite. In addition, when we wish to make a real API call, we will need to use the method name, the session key, a number of other additional parametric values in accordance with what presented in the Web-API Reference like the query parametric values of the Uniform Resource Locator (URL). Moreover, the Web-API is capable of informing and collecting a lot of EditGrid data, comprising workspaces, users, permissions, workbooks and share relations, as well as data inside a spreadsheet comprising sheet items (diagrams, remarks, etc.), and worksheet cells (Sung, 2008). One most popular example of Web API application is Google Maps framework. In this scenario whether we are looking for high quality hotels, best restaurant or discovering the nearby bank, millions of individuals all through the world get Google Maps to perform this difficult task for them. In this scenario the Google Maps API is one of those elegant bits of Google based complicated technology that facilitates us to get the influence of Google Maps and place it openly on our own website. In addition, it allows us to introduce allied data and information content that are quite supportive to our clients and visitors to view and search for map, with an ideal fit through their website. Furthermore, more than 150,000 websites are already making use of this technology (The Google Maps Team, 2011). Google initiated an assignment which engages incorporating all the accessible satellite images of our earth into one large map, and allowing the facility of access to the common people all through the world. Additionally, the Google Maps were released in the February of 2005 and from that time the initiative has evolved into a huge unit. After that Google management recognized that it would be an enormous plan to truly produce it into an Application-Programming-Interface (API). In addition, the management of Google uses the idea of making Google Maps into a more pliable daily usage service that could be utilized using websites by all people all through the world according to their requirements. Furthermore, this thought comprehended effectively and nowadays there exist thousands of websites which are extensively utilizing the application of the Google-Maps-API (Khan, 2011). In the same way Nestoria Real Estate business has identified and implemented the modified adaptation of Google Maps and made use of it for supporting its clients, who are now able to make use and know correct position of the business rental as well as for sale land. In this scenario, it has become very simple for the clients to select home or office places as they are able to perceive the environment while using their personal computer from anywhere. In addition, there is another example of Nike Run London that has an online website which is developed and designed to facilitate city resident’s map operating directions. In this scenario an internet user is able to see paths prepared by other people. Moreover, within the initial ten months there were more than 40,000 dissimilar kinds of paths designed by inhabitants (Khan, 2011). Another example is of Chemical Brothers that has made use of Google Maps API for their online business website to inform supporters where they would hold their imminent performances. In this scenario, this web based system facilitates the users to post snapshots and clips of their performances and shows to distribute to all other supporter’s society. In the same way there is another example of Opodo website that is a travelling (online) website prepared to support travelers through contrivances, information and motivation. Thus, the public was extremely glad with their motivation and they received a lot of suggestions to travel through this web site. In this way, Opodo built Escape Map with the help of Google-Maps technology. This user-friendly and interactive map facilitated clients to check and confirm their national and international flights and other personal details regarding their journey (Khan, 2011). Rich Interface Technologies Reflect upon a case study where the web interface has been enhanced with significant use of technologies such as JQuery, JSON, HTML5, Ajax, or Adobe products Rich Interface Technologies offer the customers a user-interface that is very quick to respond as compared to customary applications. In this scenario, the client's web browser does not swap huge, massive chunks of data and information; on the other hand, it relatively transmits small bits of information and data at an instant, typically in a non-concurring manner. In addition, this implies that just applicable parts of the interface should be reorganized that allow web based users to perform additional tasks, as well as do it more rapidly, as compared to the customary web applications. That’s why, increasingly a huge number of web based applications make use of strong Internet technology. Moreover, the main reason behind adept utilization of such technology is to offer end user a best and quality based experience of business interface (Verve Systems, 2009). Performance of the Ajax Rich Interface Technology is able to develop importance of web based service oriented systems. In this scenario, open-source-developers are able to merge and improve the great potential of SOA (service oriented architecture) with rich internet applications systems and technology. In addition, application developers are able to make use of a lot of accessible free modules, data management tools and softness to develop designs. In this scenario, the customary rich interface technology uses client-server framework and the client is utilized to show fixed website content while the entire actual processing is performed on the server side. In addition, the network and business web based server are the medium through which website client commands are carried out just by getting reply from the server. However, these problems produce reformation and show that rich interface technology has demonstrated it. In addition, the web based system developers that are contented by using Flex otherwise AJAX (or further structures employed for developing rich internet applications) will soon require to submerge them in Microsoft Silverlight, as fresh web based technology developers will like to discover about Microsoft Silverlight from the beginning. In this scenario due to its origin from .NET, Microsoft Silverlight has a lesser knowledge unit as compared to a lot of other web based technology structures which are utilized to build rich internet applications (Verve Systems, 2009). Now I will disuses the rich interface technology for eBay business. In this scenario, EBay has started utilizing Adobe AIR in an attempt to widen its worldwide market more than the web browser, offering a great adaptation of eBay for the desktop application. Additionally, the eBay is the world’s biggest web based market that offers the clients with one of the world’s self-motivated web sites. Seeing that eBay frequently seems to enhance client understandings, the business has been discovering the competent means to offer electronic commerce services wherever and whenever clients need these services. In this scenario, with the emergence of innovative eBay-Desktop systems and technology developed by Adobe AIR, the business is increasing its services to implement an influential, user-friendly desktop system that offers clients with potential design online shopping facility. In this way, people are able to feel the world’s biggest web based market and connect with eBay services through a firm, perceptive online services desktop system. Moreover, the eBay desktop facility is offered like a free download at user or customer system desktop. Furthermore, the new enhanced website Ebay.com offers improved competencies not presented in typical web browsers (Adobe Systems, 2011). Figure 1EBay web site: Image Source: http://www.adobe.com/cfusion/showcase/index.cfm?event=casestudydetail&casestudyid=383833&loc=en_us E-Bay marketing management has stated that for business consumers, they have required the existence of desktop application extensively. Additionally, in the past, eBay marketing management staff accepted it was also expensive to develop business own desktop application and consequently this proposal was not completed successfully. As a result they have adopted the Adobe AIR technology based systems. In this scenario, Adobe AIR has offered various methodologies for eBay developers to convene the company’s objective to offer eBay services all through the world. In addition, the business has established the dream that is to take eBay web based business beyond a target website and produce an atheist web based platform that spreads out to everybody everywhere, anytime. In this scenario, this new Adobe AIR application offers greater commitment for the reason that it matches those abilities which are naturally linked to desktop web based applications, as offering an accessible interface and incorporating effortlessly with the help of synchronized web services (Adobe Systems, 2011). At the eBay business retailers and customers know that business dealings on eBay is a time receptive job which needs continuous awareness, more than persistently observing bidding action on the eBay website or a 3rd party website, or frequently checking their electronic messages. In this way users are able to currently get alerts from their eBay Desktop system whenever any modification is made to a particular product. Additionally, it is assessed that the moment an offer appears; we are automatically informed with no need to open a website browser or visit our electronic mail box. Moreover, eBay allows customers to establish, seek and feed for preferred categories of services or products. For instance, if anyone likes Dell-PC, he/she is able to establish a feed and have all the sale information which best convenes his online seek conditions transmitted immediately to his/her desktop systems (Adobe Systems, 2011). E-Commerce-Marketing • Reflect upon a case study where some key issues relating to marketing and website promotion have been applied. This section discusses e-Commerce marketing strategy of the Wal-Mart Corporation in the Chinese media. Wal-Mart is one of the world’s major vendors particularly in United States. It is growing all through the world and presently functioning in nine nations of Europe, Asia and South America. Additionally, the growth has glossed for more in the upcoming period. However, due to its effort to go inside hypermarket or superstore society in every nation which it comes in, a lot of issues are emerging. In addition, rigid governments’ policies and systems prevented a number of business operations in some counties. Moreover, misconception and inability to adjust local society can cause various problems in worldwide business. Furthermore unions, less salaries in addition to sex favoritism carried Wal-Mart to be wickedness in workers’ viewpoint (Kitlertphiroj, 2011). According to a latest report of Chinese media, Wal-Mart can include even another nation to its overall rising record of global collapses. Additionally, in the year 2008 Wal-Mart has more than 208 business stores all through the China. Subsequently in the last 12 years of effort, Wal-Mart has not just destabilized to turn out to be beneficial; however it so far had to admit a failure in marketplace position. According to the report of Chinese Department of Trade, it has gone down to level 30 from 17 this in 2004/2005. Formerly the conditions of earlier collapses, (for example in Germany, it’s the need of hour to consider regarding the issues for Wal-Mart’s frequent issues in international marketplaces (Deadly Sins of International Business, 2009). Marketing has to produce distinguishing new worth that clients require and desire. Consequently the basis of marketing is research data regarding client’s requirements, desires and actions. Additionally, the customer requires data following a present business and all the products that are provided and bought in that marketplace along with the marketplace business shares of presenting in that market. However, client should have diverse dynamic outcomes. In this scenario, desires have to follow novel developments in business, corporate technology and client requirements. In addition, all the customer marketplaces are part for the reason that groups of customers have dissimilar alternatives of requirements and desires. Thus, in this scenario corporations have to place and target themselves to proficiently recognize segments in the business customer marketplace. Moreover, the Chinese businesses have external selling information, for the reason that they do not use adequate resources on the data and evaluation that they require to intentionally place themselves to their expected market section with a competitive benefit over other businesses (Kotler, 2008). For the better establishment of business and effectively handling the Chinese businesses market Wal-Mart invested a lot of money in Chinese e-retailer 360buy.com. Additionally, the basic aim of this investment is to improve its online business marketing and possibly enhance its overall e-commerce business for the nation's online customer support. In addition, in order to enhance its overall e-commerce business and making business world one of best retails Wal-Mart has joined 5 more companies taking a risk in China's main supplier of web-based customer electronics, which augmented more than $500 million in the subvention. Moreover, in the past Wal-Mart has just about 300 business stores in China and commenced an online trade or retail business store and marketing platform for its warehouse trader known as Sam's Club (NewsCore, 2010) and (Lu, 2010). 360buy, which is a major 3C online retailer in Chinese Business to Consumer market; nowadays released its series C project outlay, the investment is over $500 million with its new renovation with the Wal-Mart business. Additionally, it is stated that most of investment part is not appeared from business enterprise funds; however also from a number of calculated investors comprising Wal-Mart and other 6 big internet technology based companies around the world. In this scenario, Wal-Mart is commencing its own electronic commerce business in China by opening its web based Sam’s Club. Additionally, the future collaboration between Wal-Mart and 360buy could be fairly exciting to watch. In addition, the capital of worth $300 million is already in the bank and till upcoming March remaining will be transferred. Thus, this money will be competently utilized for developing more 360buy’s management stores with the collaboration of Wal-Mart (Lu, 2010) and (NewsCore, 2010). References Adobe Systems, 2011. Adobe Success Story. [Online] Available at: http://www.adobe.com/cfusion/showcase/index.cfm?event=casestudydetail&casestudyid=383833&loc=en_us [Accessed 31 March 2011]. Deadly Sins of International Business, 2009. #15 Wal-Mart’s Latest Failure? [Online] Available at: http://www.deadlysins.info/wordpress/?p=92 [Accessed 01 April 2011]. Khan, R., 2011. Google Map API- What and How. [Online] Available at: http://webscopia.com/2011/01/google-maps-api-what-and-how/ [Accessed 31 March 2011]. Kitlertphiroj, P., 2011. Wal-Mart’s Problems in International Market. [Online] Available at: https://portfolio.du.edu/portfolio/getportfoliofile?uid=22485 [Accessed 02 April 2011]. Kotler, M., 2008. Eleven Problems of Chinese Marketing. [Online] Available at: http://www.kotlermarketing.com.cn/chinese/en/2007/0425/696.html [Accessed 02 April 2011]. Lu, G., 2010. Walmart Invested 360buy, the Biggest 3C Online Retailer in China. [Online] Available at: http://www.mobinode.com/2010/12/24/walmart-invested-360buy-biggest-3c-online-retailer/# [Accessed 02 April 2011]. NewsCore, 2010. Walmart Invests in China’s 360buy.com: Report. [Online] Available at: http://www.foxbusiness.com/markets/2010/12/28/walmart-invests-chinas-buycom-report/# [Accessed 02 April 2011]. Sung, T., 2008. Web API. [Online] Available at: https://wiki.editgrid.com/display/dev/Web+API [Accessed 31 March 2011]. The Google Maps Team, 2011. Google Maps API. [Online] Available at: maps.google.com/help/maps/casestudies/maps-api-web.pdf [Accessed 30 March 2011]. Verve Systems, 2009. Rich Internet Application Technology. [Online] Available at: http://www.articlesbase.com/programming-articles/rich-internet-application-technology-1093669.html [Accessed 31 April 2011]. Read More