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Business Strategy - Essay Example

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Business Strategy

It was through this that Apple Incorporated was finally able to come up with its Mac (Macintosh) product line that started to create a name by itself. Integrated with this product line is an Operating System that also struggled to compete with Microsoft. It was not therefore easy for Apple Incorporated to establish its name due to the fact that its industry is home to fierce competition among its key players. However, as competition continues to grow, Apple Incorporated nowadays is able to come up with different product lines such as iPhones and iTunes, iPad, Apple TV, Xserve, professional software application, Mac OS X and iOS operating systems, and other service and support offerings. This is an indication of a never-ending quest for innovative products that continue to help customers address their needs that can only be found from consumer technology products. Apple Incorporated has correspondingly gained big market share in iPhones. Apple’s market share for smart phones in 2008 was 12.9 percent which eventually what made the company as the third largest manufacturer in the world for the said product line (Marino et al., 2010). In the midst of a very tough competition, everything for Apple Incorporated is a matter of creating a need for its product line. ...Show more


Apple Incorporated: Company Analysis Introduction Apple Incorporated is one of the leading companies in the consumer technology industry, which designs, manufactures and markets different product offerings to wide range of customers. Apple Incorporated has become renowned in the world because of its iPod’s cutting edge technology that stands as a cut above any other brands in the market…
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Business Strategy essay example
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